B2C Marketing Automation Report: India, 2017

A report that tracked the implementation and adoption of B2C marketing automation in India.

This report aims to understand the adoption of marketing automation solutions in Indian B2C organisations and identify the most commonly used features, drivers and restraints. It shares insights on pricing models, ROI measurement and the challenges of implementing MAS, and helps B2C marketers make the right decision while evaluating and implementing MAS in their organisations.

More than 150 marketing professionals of leading B2C brands from India took part in the survey, giving us a rich pool of data. The survey was conducted across the country, focused on seven industry segments: BFSI, telecom, travel, ecommerce, pharma, auto, and FMCG and consumer electronics. We also got the opportunity to speak with CMOs and experts from leading brands across India and get their perspective on the topic.