Netcore, MQL campaign
A first of its kind research to supplement a new product launch.
Netcore was introducing their new brand identity and simultaneously launching their new AI powered multichannel marketing automation and analytics suite, Smartech. They wanted to supplement the occasion with:
- A first of its kind thought leadership report focused on the target market.
- In the process, connecting with top Indian B2C brand marketers and creating mindshare.
- Penetrating a scaling stage market with the right knowledge and approach.
Key deliverables
150+Surveys
18Marketing leader interviews
1stReport on B2C marketing automation in India
400+Targeted MQLs
In their words
Before adopting any marketing technology it is important to genuinely understand the needs of your customers.
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Meera IyerHead of Marketing, BigBasketAll your service systems, social media and marketing campaigns should be connected to one single system to get a unified customer view.
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Prasad PimpleAVP, Marketing, HDFC Life
B2C Marketing Automation Report: India, 2017
- Research focus
- B2C marketing automation
- Format
- Engagement interviews, virtual event, social media promotion
- Geography
- India
- Timeframe of research
- February 2017 to May 2017
Check out the Launch Event
How Marketing Automation has evolved in India.
What are the best practices and preparation required to implement Marketing Automation.
How latest trends like AI in Marketing [Chatbots, Machine Learning] is impacting businesses.