In-depth Research, Insights and Expert’s View on Trending Enterprise Tech
Thought Leader's Perspective
David Raab, the founder of the Customer Data Platform Institute, who is also a marketing technology expert, an independent consultant and author of many articles on marketing tech and analytics talks about how AI and CDP together can unlock the infinite possibilities for Marketers in the present era.
Meera Iyer, the CMO of Medlife.com, talks about her journey and use case with AI in marketing over the last 15 years. She also shares how Medlife has been enabling the senior citizens in their buying journey and the various initiatives she and her team at Medlife have initiated to approach the healthcare scene holistically.
Allison, CMO at Piano, talks about content consumption trends in the B2B SaaS sector and how marketers should approach the strategy around it. She emphasizes the importance of aligning tech, data, and creativity to optimize customer experience.
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