Research NXT
In-depth Research, Insights and Expert’s View on Trending Enterprise Tech
Expert's View - Buyer Perspective
How to Scale Up Your Content Marketing Efforts
Sooraj Divakaran talks on the evolution of efforts and budget for content marketing in his organization and how they are focused on mining stories within the organization, across both employer branding and thought-leadership initiatives.
An Insight into RateGain’s Content Marketing Strategy
Apurva explains how content marketing efforts and the use of technology evolved over the years. He also gives a sneak-peek into RateGain’s current content strategy and the techniques used by his team to measure and tackle content ops obstacles.
Expert's View - Vendor Perspective
Creating a B2B Content Marketing Engine that Converts
Allison talks about content consumption trends in the B2B SaaS sector and how marketers should approach the strategy around it. She emphasizes the importance of aligning tech, data, and creativity to optimize customer experience.
Importance of organizational alignment and clear content goals
Rickard talks about how new-age marketers can engage with prospects using content that is human, relatable, and not too formal. He emphasizes that marketing is as much about aligning the internal organization as it is about external communication.
Personalization and In-the-moment messaging for B2C Marketers
Avlesh discusses the influx of marketing technologies and the resultant transformation of consumer engagement tactics. With customer centricity taking center stage, Avlesh’s inputs are certainly insightful for the new age marketers.
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Bechmark Report
We want marketers in the GCC region to refer to this study as a benchmark report for measuring & creating consumer engagement strategies.
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Fantastic Job
Research NXT did a fantastic job by creating one of the most comprehensive research on Account-Based Marketing (ABM) for the Indian Market.
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First-of-its-kind
This report is a perfect guide covering all the aspects of Marketing Automation Solution (MAS) coupled with significant global trends.
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Content Marketing in a Leading FinTech Company
Ranjit tells us that BankBazaar has implemented Content Marketing in their overall marketing strategy long back because, through their data-driven models, they identified that the top and middle of funnel content nurture and convert leads quite often.