Know your market, name your accounts Reach the people inside them.
A boutique market intelligence firm for B2B technology leaders. We turn research into qualified conversations your sales team can act on.
Featured reports
Latest reports and guides
Original research published for business and marketing leaders.
Experts view
Perspectives from the people doing the work
Interviews with thought leaders, buyers and vendors across B2B technology.
Enhancing Transport Governance Through Practical Controls and Continuous Oversight
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From Operational Support to Strategic Administration: Designing Equitable and Compliant Transport Frameworks
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AI-Driven Branding & Digital Marketing: Insights from Hansveen Kaur
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AI-Led Transformation in Automotive Manufacturing
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Customer-Centric Growth: How MBK Holding Combines Innovation and Strategy to Elevate CX
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Empowering Startups with Unified CX: Insights from a Seasoned Innovator in the Middle East
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Balancing Creativity and Automation: Insights into Effective Marketing Strategies and Trends
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Cracking the Code of Demand Generation with HackerRank's Senior Manager
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Developing a Profound Understanding of Your Customer Needs and Carving Out Strategies Reflecting the Ambitions of Specific Customer Cohorts
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Digital Transformations in the Post-Pandemic Scenario Have Accelerated the Need to Maintain a Balance Between the Accurate Delivery of Strategic Programs and Tactical Quick Fixes
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How Can Cloud Usage Simplify Business Operations and Allow Organisations to Focus on CX?
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How Does the Manufacturing Sector Use Cloud Technologies in India, and What Are Its Top Challenges?
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Abhishek Joshi on How Personalisation Has Significantly Improved MX Player Brand Loyalty
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Avnish Anand on Why Personalisation Has Become Critical Now and Post COVID-19 for Businesses
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Digital-First Approach
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Focus on the Last-Mile Delivery
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An Insight into RateGain's Content Marketing Strategy
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Content Marketing at India's Leading Asset Management Company
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Best Practices to Define and Target Your Key Accounts
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How Account Based Marketing (ABM) can help to achieve your Targets
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Best Practices on product innovation with Marketing Technology
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Can CMOs & CIOs work together for marketing initiatives?
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What we do
From market data to qualified pipeline
Prospect database
On-demand custom prospect database with an industry-best accuracy rate and committed turnaround times.
Explore Prospect databaseAccount intelligence
Heightened target account control, whitespace opportunities, and sharper selling propositions.
Explore Account intelligenceResearch-based marketing
Ensures greater visibility, increased coverage, industry authority, and marketing spend optimisation.
Explore Research-based marketingGCC intelligence
Research and intelligence on India's global capability centre ecosystem, published through Bamboo Reports.
Visit Bamboo Reports (opens in a new tab)
How an engagement runs
From a definition workshop to a conversation your sales team can take
Step 01
Define
Workshops and reverse funnel analysis to agree the ICP and the size of the prize.
Outcome: Agreed scope and ICP
Step 02
Build
The universe assembled bottom-up: accounts, centres and named contacts, verified before use.
Outcome: A working target universe
Step 03
Validate
Surveys and senior interviews test the assumptions against what the market actually does.
Outcome: Evidence you can defend
Step 04
Engage
Content, campaigns and roundtables turn the studied audience into consented conversations.
Outcome: Qualified pipeline
Why Research NXT
We have been evolving consistently and improving our competency to be the go-to partners for B2B marketers
7+years of experience
A sustained track record of research-based solutions for B2B marketers.
Ecosystem partners
Partners with top enterprise events across marketing, sales and technology.
Award recognised
Recipient of the LinkedIn Content 50 and Adobe Digi100 awards.
Enterprise trusted
Trusted by top enterprises with their marketing initiatives.
Trusted by
Teams building what comes next
Organisations that have trusted our research, intelligence and engagement programmes.
