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About us

We’re a boutique market intelligence firm helping B2B technology leaders understand their markets, identify the right accounts, and turn research into meaningful business conversations.

Research that ends in a pipeline, not a PDF.

A boutique market intelligence firm for B2B technology leaders. We size the market, name the accounts, find the people inside them, and carry the research through to conversations a sales team can act on.

2017Founded. Bootstrapped ever since.

Nearly a decade of analyst-led research, with zero external funding. Growth funded by the work itself.

50+

B2B clients across IT services, SaaS and enterprise technology

2018

Ecosystem partner across NASSCOM forums and industry platforms

60,000+

Subscribers reached by our published research

GCC intelligence

Bamboo Reports, our own product, now used by enterprise teams

Our story

Analysts who built their own technology

Most research firms hand over a document and stop. Most data vendors hand over a list and stop. Marketing teams are left to bridge the two on their own, usually under a quarterly number.

Research NXT was set up in 2017 to close that gap: research designed by people who understand the market, executed at scale with technology we built ourselves, and carried through to named prospects who have agreed to a conversation. Not a technology company that hired consultants.

The same discipline produced Bamboo Reports, our own platform profiling every GCC in India down to the individual centre.

Visit Bamboo Reports (opens in a new tab)

What shaped the firm

  • 2017

    The firm opens

    Account intelligence and list building for enterprise technology vendors selling into the USA, Europe and India.

  • 2018

    The NASSCOM GCC list

    We build the first structured GCC list for the NASSCOM GCC Forum, and become an ecosystem partner.

  • 2022

    Building the dataset

    Work begins on profiling every GCC in India down to the individual centre, the research that became Bamboo Reports.

  • Today

    Research, data and pipeline under one roof

    GTM studies across APAC and the Middle East, prospect intelligence at scale, and roundtables that put clients in front of the market.

How to engage us

Three ways in, sized to the decision in front of you

  • Data products

    On-demand prospect lists, account slices and platform data cuts against an agreed ICP.

  • Research programmes

    Discovery, surveys, senior interviews and a designed report you own and can publish.

  • Pipeline programmes

    ABM activation, qualified lead delivery and executive roundtables with your team in the room.

  • Sourcing you can put through review

    Majority publicly available information, validated by analysts, with primary layers from surveys and interviews.

  • 95%+ contact accuracy

    On business email and title, with every field on a defined refresh cycle.

  • Consent captured before handover

    Non-disclosure and data processing agreements supported for enterprise approval processes.

The people

Founder-led, and personally accountable

Santosh Abraham

Founder & CEO

Santosh Abraham on LinkedIn (opens in a new tab)Santosh Abraham on Twitter (opens in a new tab)

22+ years across product development, market research and technology go-to-market. Leads product direction and client engagement, and publishes original research featuring insights from CXOs and business leaders.

  • Visiting faculty, AI and emerging technologies, FLAME University
  • Visiting coach, MIDAS School of Entrepreneurship

Advisory board

Former MD of one of India's largest multinational GCC operations.

34+ years' experience; set up one of the largest Global Execution Centres in India.

Former four-time SaaS chief marketing officer.

26+ years in B2B technology marketing and autonomous marketing systems.

Team

Behind every engagement is a dedicated analyst team that builds and refreshes the data every week.