VeerChand has been in the internet and mobile industry for the past 19 years. During his conversation with Research NXT he answered the questions below.
As the Chief Innovation Officer at Netcore, Veer drives business strategy, product management and customer experience for Netcore's marketing automation platform. Veer's entrepreneurial stint was as the founder of Ravience Digital, a mobile marketing technology provider, where he created an integrated multi-channel customer response management platform. His passion lies in marketing technology and building innovative products. He likes to spend time tracking emerging digital technologies, drawing insights from changing customer behaviour, and taking those learnings to map their impact on marketing technology platforms.
Key highlights
What this conversation covers
- How marketing technology has evolved over the last two decades in India.
- When an organisation should start measuring the ROI of its marketing technology.
- The best practices that define effective ROI measurement.
- The different levels of analytics in the marketing automation space, and their adoption patterns in India.
