In this discussion with Santosh Abraham, Lead Analyst at Research NXT, Anil explained the importance of marketing automation platforms and the things a marketer should consider while evaluating MAS for their organisation. The topics below were discussed during the interview.
A people's person and a true go-getter, Anil Menghani comes with over two decades of experience in the sales gamut across industry verticals. With his versatile personality and strong people management and sales skills, he drives sales growth at Netcore, being responsible for the overall business including digital marketing and enterprise communication. His international exposure allows him to guide and support the international business team to diversify into newer territories.
Before joining Netcore he worked with XIUS, a leading provider of mobile solutions and infrastructure for international markets. Prior to XIUS, Anil was working with GTL Ltd, where he had the opportunity to roll out a new business vertical in the BFSI and infrastructure domain. Anil has worked in leadership roles for organisations like D-Link and YOU Telecom, along with professional stints at Sify, Siemens and CMC.
Key highlights
What this conversation covers
- The evolution of digital marketing.
- How tech ready companies in India are for MAS implementation.
- The checklist before evaluating MAS.
- MAS pricing models.
