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Resources

Success stories

What business and marketing leaders commissioned from Research NXT, and what the research delivered.

Netcore

Netcore, thought leadership campaign

The first book on AI in marketing produced during the pandemic, from conversations with more than 20 thought leaders across India's consumer brands.

Read the storyWebEngage

WebEngage, thought leadership content

A three-dimensional study of B2C consumer engagement in the GCC region, built for WebEngage from 200+ surveys and six marketing leader interviews.

Read the storyInsideView

InsideView, ABM campaign

The first of its kind Indian ABM Tech Stack, built for InsideView from 100+ surveys and six marketing leader interviews.

Read the storyNetcore

Netcore, MQL campaign

A thought leadership report built to launch Netcore's Smartech suite, from 150+ surveys and interviews with 18 marketing leaders.

Read the storyZycus

Zycus, prospect database

Five years and counting of on-demand prospect data support for a cognitive procurement pioneer running campaigns into large enterprise accounts.

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