In this discussion with Santosh Abraham, Lead Analyst at Research NXT, Kamini talks about the difference in the adoption pattern of marketing automation in Indian markets against US markets. India is now at the stage the US was at three years ago, and this is soon going to be the year of the early majority for MAS in India. Kamini explains why the features of a MAS solution intended for B2C companies would differ from the features of automation solutions used by B2B players. She also answers a question relevant to almost all B2C marketers in India: do we need a customised marketing automation solution tailored to our specific requirements, or can global MAS software fill the gap?
Kamini Rupani is the Chief Marketing Officer at Netcore, where she drives end to end marketing and communication activities. She is a senior corporate strategy and marketing executive with over two decades of international marketing, branding and business development experience across several industries, including ecommerce, analytics, IT and telecom.
