Santosh Abraham, Founder and Lead Analyst at Research NXT, had a very insightful conversation with Kalpit Jain, CEO of Netcore. In this interview, Kalpit shared how a normal day at work pans out for him. He explained how marketing automation has evolved over a couple of decades in India and how Netcore has played a part in it. He elaborated on how Netcore is managing the rapid technology changes happening across the industry. Kalpit also revealed the scope and opportunity of marketing automation in Asian countries and how Netcore is planning to capitalise on it. He also spoke about how, as an organisation, Netcore aims to help marketers get better conversion rate optimisation by enabling brands to engage in a much more personalised and individualised manner with their customers.
Kalpit is a digital technologist with over 17 years of experience in the digital marketing and marketing automation space. As Chief Executive Officer of Netcore, he helps drive solid, customer focused results. While product innovation excites him, he is instrumental in architecting Netcore's flagship email products.
Associated with the company since its inception days, he has been a key contributor in shaping the pre-sales, client servicing, technology, operations and product development functions. Kalpit has played a crucial role in Netcore's growth from a start-up to a modern India leader in the marketing technology space. He envisions a global presence for Netcore in marketing technology, through a marketing automation platform that helps brands deliver exceptional customer experience.
