Resources
Experts view
Interviews with the leaders behind our research: what they built, what it cost them and what they would do differently.
Thought leader's perspective
AI in Manufacturing: Driving Digital Transformation and Intelligent Operations
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David Raab on How AI and CDP Can Unlock the Possibilities for Marketers
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Lloyd Mathias on the Positive Side of AI and the Importance of Data Privacy
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Scott Brinker's View on AI in Marketing and the Future of Martech
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Shwetha Iyer on Leveraging AI to Drive Innovation at ZEE5
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Sweta Aggarwall on SBI's Mobile-First and Customer-Centric Approach
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TV Naarayan on How the Pandemic Has Moved Digital Payments from a Nice to Have to an Essential Service
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Uber Using Self-Improving AI-Based Recommendations Compounding Its Ability to Predict and Empower Marketing Communications
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Digital-First Approach
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Focus on the Last-Mile Delivery
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Importance of organizational alignment and clear content goals
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Personalization and In-the-moment messaging for B2C Marketers
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Checkpoints before You Implement Marketing Technology
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How Marketing Automation evolved in India?
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How to measure Return on Investment (ROI) of MarTech
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