AI Led Personalization: Strategy and Trends, India 2020
AI Led Personalization: Strategy and Trends, India 2020, produced by Research NXT in association with Netcore, is based on interviews and discussions with marketing leaders from B2C businesses across India.
The report is focused on four industry segments, BFSI, OTT, e-commerce and D2C, and digital-first businesses, and also includes perspectives from industry experts in the AI, ML, and marketing technology space. The insight and information this report provides were painstakingly acquired through exclusive interviews with marketing leaders in India in these industries.
The journey
Core insights
- Personalization with AI is the biggest competitive advantage
- Data is the currency of Marketing
- Marketing is now a true tech-powered discipline
- Success of AI implementation will determine business success
- Technology cannot alone create consumer empathy but marketers can
- Customer Engagement is the significant driver of growth
Check out the Launch Event
Netcore and Research NXT culminated their 6 month journey to build the market knowledge in AI in Marketing, and speaking to 10+ marketing leaders in the industry with a virtual event. Watch this amazing interaction for in-depth insight in the field of Personalization in Marketing.
A landmark culmination of insights in marketing
- Research focus
- AI Powered Business Strategies of B2C Brands
- Engagement
- Interviews | Virtual Event | Social Media Promotion
- Geography
- India
- Timeframe of research
- April 2020 – Sept 2020
