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Netcore, thought leadership campaign

A landmark culmination of insights in marketing.

Netcore Solutions is a global marketing technology company that offers solutions to help brands and enterprises in customer acquisition, engagement and retention, through marketing automation, analytics and AI and ML powered solutions.

Download the full case study (opens in a new tab)

Amid the ongoing pandemic, Netcore started a much-anticipated initiative of reaching out to the top consumer-facing brands in India, to understand how they had been innovating and using AI powered tools in unforeseen market conditions. They teamed up with Research NXT and started engaging with top thought leaders to explore their expert opinions. This resulted in the first book on AI in marketing during the pandemic, carrying thought-provoking trends and best in class insights.

Netcore teamed up with Research NXT and initiated a much-anticipated business-facing study in India to understand the adoption of AI-powered marketing tools in unforeseen market conditions. We engaged with 20+ top thought leaders. This resulted in the first 'Book on AI in Marketing' during the pandemic and has best-in-class thought-provoking trends and insights
Rohit SrivastavHead of Growth Marketing, Netcore

Key deliverables

4Thought leader insights
18Marketing leader interviews
1stOf its kind interactive eBook
300+Attendees at the report launch

In their words

  • AI is productised, as simplified AI is already used across organisations. I do not think organisations need to reach a particular maturity level to implement AI.
    David RaabFounder, CDP Institute
    View entire interview
  • Most marketers still remain somewhat surprised by just how many different tools they can have in their stack.
    Scott BrinkerEditor, chiefmartec.com
    View entire interview
The AI Led Personalization Strategy and Trends Report, India 2020 on a tablet

AI Led Personalization: Strategy and Trends, India 2020

Research focus
AI powered business strategies of B2C brands
Format
Engagement interviews, virtual event, social media promotion
Geography
India
Timeframe of research
April 2020 to September 2020
Read the full report

Check out the Launch Event

AI Led Personalization 2020 eBook launch event

Netcore and Research NXT culminated their 6 month journey to build the market knowledge in AI in Marketing, and speaking to 10+ marketing leaders in the industry with a virtual event.

Watch this amazing interaction for in-depth insight in the field of Personalization in Marketing.