Resources
Experts view
Interviews with the leaders behind our research: what they built, what it cost them and what they would do differently.
Thought leader's perspective
AI in Manufacturing: Driving Digital Transformation and Intelligent Operations
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David Raab on How AI and CDP Can Unlock the Possibilities for Marketers
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Lloyd Mathias on the Positive Side of AI and the Importance of Data Privacy
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Scott Brinker's View on AI in Marketing and the Future of Martech
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Abhishek Joshi on How Personalisation Has Significantly Improved MX Player Brand Loyalty
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Avnish Anand on Why Personalisation Has Become Critical Now and Post COVID-19 for Businesses
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Evolving Marketing Trends in OTT, the Use of Customer Data and AI to Predict and Personalise Engagements
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HDFC Bank's Digital Transformation and Customer Experience Journey Amid the Pandemic
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How AI-Led Personalisation Resulted in a 70% Increase in Click-Through Rates for the Automobile Platform
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How Candere Relies on Personalising the Customer Experience to Drive Growth
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Bridging Cultures and Redefining Customer Experience Across MEA with Zoho
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Marketing Automation is Not Just a Tool for Efficiency but a Driver of Business Success
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Transforming Email Marketing and Driving Innovation with Zoho Campaigns' Lead Marketer
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Kalpit Jain on Embracing Contextual Engagement and Personalisation at Scale
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Rohit Srivastav on Maintaining a Delicate Balance Between Marketing Science and Art for Business Growth
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