Resources
Experts view
Interviews with the leaders behind our research: what they built, what it cost them and what they would do differently.
Thought leader's perspective

AI in Manufacturing: Driving Digital Transformation and Intelligent Operations
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David Raab on How AI and CDP Can Unlock the Possibilities for Marketers
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Lloyd Mathias on the Positive Side of AI and the Importance of Data Privacy
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Scott Brinker's View on AI in Marketing and the Future of Martech
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How Seniority Used Data to Achieve a 20% Revenue Share From Private Label Products
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How ShemarooME is Carving Its Identity in the Crowded OTT Space
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How the Use of AI and ML Led 5paisa.com to Become a 100% Digital Platform, With 3X Improvement in Customer Acquisition
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Meera Iyer on Harnessing the Power of AI to Boost Cross-Selling at Medlife.com
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Ritesh Bhatnagar on Building a Secure Online Community With AI and ML
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Ritesh Ghosal on Croma's Customer-Centric Initiatives and Their Start Small, Scale Fast Approach
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Bridging Cultures and Redefining Customer Experience Across MEA with Zoho
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Marketing Automation is Not Just a Tool for Efficiency but a Driver of Business Success
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Transforming Email Marketing and Driving Innovation with Zoho Campaigns' Lead Marketer
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Kalpit Jain on Embracing Contextual Engagement and Personalisation at Scale
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Rohit Srivastav on Maintaining a Delicate Balance Between Marketing Science and Art for Business Growth
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