Research Reports

Marketing is a perpetual process of identifying and understanding customer expectations to craft stories that connect your brand to your intended audience. Research NXT ensures that you succeed in creating these connections through the thought-leading market and consumer reports backed by data and information on trends, competition and opportunities.

India Inc’s need for Cloud Computing in the New Normal & Beyond

India Inc’s need for Cloud Computing in the New Normal & Beyond

*Exclusive offer from Free Consulting on Resource Optimization Complimentary Cloud Framework Assessment for your Organization One-Month Billing Waiver for all New Workloads on AWS Cloud As we are inching into

The Best of Business Strategies In The New Normal

The Best of Business Strategies In The New Normal

This eBook titled "The Best of Business Strategies In The New Normal" is an outcome of our discussions with business leaders across prominent industries and business functions from the Southeast

A Landmark Culmination of Insights in Marketing!

A Landmark Culmination of Insights in Marketing!

This report is focused on four industry segments: BFSI, OTT, e-commerce & D2C, and digital-first businesses, and also includes perspectives from industry experts in the AI, ML, and marketing technology

Content Marketing Done Right: Trends and Best Practices Report

Content Marketing Done Right: Trends and Best Practices Report

Content marketing continues to have a very impactful influence on the decision to purchase a company’s product or services. Marketers are increasingly using content marketing tactics, along with technology, to

State of Consumer Engagement Report, GCC 2019

State of Consumer Engagement Report, GCC 2019

New-age consumers are evolving from being informed and aware buyers to being designers and creators of their user journeys. This massive shift is underway owing to consumers’ access to sophisticated

ABM Best Practices Report: India, 2018

ABM Best Practices Report: India, 2018

In this report, we identified what you need to know to make the most of ABM efforts, and where you can find further opportunities for competitive advantage. This research was

B2C Marketing Automation Report: INDIA, 2017

B2C Marketing Automation Report: INDIA, 2017

A report that tracked the Implementation & Adoption of B2C Marketing Automation in India This report aims to understand the adoption of MAS [Marketing Automation Solution] in Indian B2C organizations

A Publisher’s Guide to Smarter Monetization: Ad Revenue Optimization Techniques 2020

A Publisher’s Guide to Smarter Monetization: Ad Revenue Optimization Techniques 2020

Monetization through ads can be tricky and time-consuming. With new products and services being advertised in the market daily, it can get difficult to create an effective strategy to drive

Corporate Gifting Trends Report: India, 2019

Corporate Gifting Trends Report: India, 2019

The gifting industry in India has registered a strong growth over the past decade thanks to consumer’s rising income levels and ambitions. Of the overall Industry, corporate sector enjoys the

eTutoring Best Practices Whitepaper 2016

eTutoring Best Practices Whitepaper 2016

One of the fastest-growing eLearning industry, yet shrinking in terms of the number of companies! “The number of E-Tutoring companies has gone down from 450 plus companies in 2010 to