Reports & Whitepapers
Marketing is a perpetual process of identifying and understanding customer expectations to craft stories that connect your brand to your intended audience. Research NXT ensures that you succeed in creating these connections through the thought-leading market and consumer reports backed by data and information on trends, competition and opportunities.
Transforming CX through GCC eBook
Download your free copy How are Top Global Brands Tech-Enabling their Digital Customer Experience through the Indian GCC Model Are you a global enterprise looking…
Navigating Corporate Commute for GCCs in India
Unlock the strategic framework to benchmark, optimize, and future-proof corporate commute for India’s leading Global Capability Centers. For India’s Global Capability Centers, employee commute has…
Unlocking the Power of Unified CX
عرض باللغة العربية Explore the latest insights, strategies and innovations driving customer centric transformations in Qatar The “Unlocking the Power of Unified Customer Experience” is…
Implementer’s Guide to AI: Manufacturing, Automotive & Energy Leaders Move from Pilots to Scale
Implementer’s Guide to AI: Manufacturing, Automotive & Energy Leaders Move from Pilots to Scale ResearchNXT, in partnership with Salesforce, has released the latest edition of…
Implementer’s Guide To AI
Explore the comprehensive framework for AI readiness, strategies, governance, and cross departmental integration in Indian businesses across industries The “Implementer’s Guide to AI” is a…
The Four Waves of AI – A Ready Guide for Business Leaders
The Four Waves of AI – A Ready Guide for Business Leaders Today, generative artificial intelligence (Gen AI) is more than just a buzzword. It’s…
State of Consumer Engagement Report, GCC 2019
New-age consumers are evolving from being informed and aware buyers to being designers and creators of their user journeys. This massive shift is underway owing…
A Landmark Culmination of Insights in Marketing!
This report is focused on four industry segments: BFSI, OTT, e-commerce & D2C, and digital-first businesses, and also includes perspectives from industry experts in the…
India Inc’s need for Cloud Computing in the New Normal & Beyond
As we are inching into the industry 4.0 revolution, it’s hard to imagine businesses without Cloud Computing. On top of that, these uncertain times have…
Automation & Campaign Management
Explore current campaign management nuances and opportunities tailored to Indian market dynamics The “Automation and Campaign Management Handbook for Functional Experts” is a comprehensive guide…
