Research Reports

Marketing is a perpetual process of identifying and understanding customer expectations to craft stories that connect your brand to your intended audience. Research NXT ensures that you succeed in creating these connections through the thought-leading market and consumer reports backed by data and information on trends, competition and opportunities.

Transforming CX through GCC eBook

Transforming CX through GCC eBook

Register to get a free copy How are Top Global Brands Tech-Enabling their Digital Customer Experience through the Indian GCC Model Are you a global…

India Inc’s need for Cloud Computing in the New Normal & Beyond

India Inc’s need for Cloud Computing in the New Normal & Beyond

As we are inching into the industry 4.0 revolution, it’s hard to imagine businesses without Cloud Computing. On top of that, these uncertain times have…

The Best of Business Strategies In The New Normal

The Best of Business Strategies In The New Normal

This eBook titled "The Best of Business Strategies In The New Normal" is an outcome of our discussions with business leaders across prominent industries and…

A Landmark Culmination of Insights in Marketing!

A Landmark Culmination of Insights in Marketing!

This report is focused on four industry segments: BFSI, OTT, e-commerce & D2C, and digital-first businesses, and also includes perspectives from industry experts in the…

Content Marketing Done Right: Trends and Best Practices Report

Content Marketing Done Right: Trends and Best Practices Report

Content marketing continues to have a very impactful influence on the decision to purchase a company’s product or services. Marketers are increasingly using content marketing…

State of Consumer Engagement Report, GCC 2019

State of Consumer Engagement Report, GCC 2019

New-age consumers are evolving from being informed and aware buyers to being designers and creators of their user journeys. This massive shift is underway owing…

ABM Best Practices Report: India, 2018

ABM Best Practices Report: India, 2018

In this report, we identified what you need to know to make the most of ABM efforts, and where you can find further opportunities for…

B2C Marketing Automation Report: INDIA, 2017

B2C Marketing Automation Report: INDIA, 2017

A report that tracked the Implementation & Adoption of B2C Marketing Automation in India This report aims to understand the adoption of MAS [Marketing Automation…

A Publisher’s Guide to Smarter Monetization: Ad Revenue Optimization Techniques 2020

A Publisher’s Guide to Smarter Monetization: Ad Revenue Optimization Techniques 2020

Monetization through ads can be tricky and time-consuming. With new products and services being advertised in the market daily, it can get difficult to create…

Corporate Gifting Trends Report: India, 2019

Corporate Gifting Trends Report: India, 2019

The gifting industry in India has registered a strong growth over the past decade thanks to consumer’s rising income levels and ambitions. Of the overall…