Reports & Whitepapers
Marketing is a perpetual process of identifying and understanding customer expectations to craft stories that connect your brand to your intended audience. Research NXT ensures that you succeed in creating these connections through the thought-leading market and consumer reports backed by data and information on trends, competition and opportunities.
The Four Waves of AI – A Ready Guide for Business Leaders
The Four Waves of AI – A Ready Guide for Business Leaders Today, generative artificial intelligence (Gen AI) is more than just a buzzword. It’s…
Unlocking the Power of Unified CX
عرض باللغة العربية Explore the latest insights, strategies and innovations driving customer centric transformations in Qatar The “Unlocking the Power of Unified Customer Experience” is…
Implementer’s Guide To AI
Explore the comprehensive framework for AI readiness, strategies, governance, and cross departmental integration in Indian businesses across industries The “Implementer’s Guide to AI” is a…
Automation & Campaign Management
Explore current campaign management nuances and opportunities tailored to Indian market dynamics The “Automation and Campaign Management Handbook for Functional Experts” is a comprehensive guide…
Transforming CX through GCC eBook
Download your free copy How are Top Global Brands Tech-Enabling their Digital Customer Experience through the Indian GCC Model Are you a global enterprise looking…
India Inc’s need for Cloud Computing in the New Normal & Beyond
As we are inching into the industry 4.0 revolution, it’s hard to imagine businesses without Cloud Computing. On top of that, these uncertain times have…
The Best of Business Strategies In The New Normal
This eBook titled "The Best of Business Strategies In The New Normal" is an outcome of our discussions with business leaders across prominent industries and…
A Landmark Culmination of Insights in Marketing!
This report is focused on four industry segments: BFSI, OTT, e-commerce & D2C, and digital-first businesses, and also includes perspectives from industry experts in the…
Content Marketing Done Right: Trends and Best Practices Report
Content marketing continues to have a very impactful influence on the decision to purchase a company’s product or services. Marketers are increasingly using content marketing…
State of Consumer Engagement Report, GCC 2019
New-age consumers are evolving from being informed and aware buyers to being designers and creators of their user journeys. This massive shift is underway owing…
