The gifting industry in India has registered a strong growth over the past decade thanks to consumer’s rising income levels and ambitions. Of the overall Industry, corporate sector enjoys the lion’s share.
It is of utmost importance for an organization to make sure they keep in touch with their customers to nurture the relationship and encourage future business. This is the reason why Corporate gifting has become an integral part of the marketing and branding efforts of many companies. Along with customers, gifting has also been a part of employee rewards and recognition programmes across many corporations in India.