A report that tracked the Implementation & Adoption of B2C Marketing Automation in India
This report aims to understand the adoption of MAS [Marketing Automation Solution] in Indian B2C organizations and identify the most commonly used features, drivers and restraints. Share insights on Pricing Models, ROI Measurement & Challenges while implementing MAS. And help B2C marketers make the right decision while evaluating and implementing MAS in their organisations.
Research Focus - Marketing Automation in The B2C Segment
More than 150 marketing professionals of the leading B2C brands from India took part in the survey, giving us a rich pool of data. The survey was conducted across the country. We focused on seven industry segments: BFSI, Telecom, Travel, e-Commerce, Pharma, Auto and FMCG & Consumer Electronics. We also got the opportunity to speak with CMOs & Experts from leading brands across India and got their perspective on the topic.
Experts View
Insights and Best Practices on B2C Marketing Automation
Client Testimonial
Kalpit Jain – CEO, Netcore Solutions
