This report aims to understand the adoption of MAS [Marketing Automation Solution] in Indian B2C organizations and identify the most commonly used features, drivers and restraints. Share insights on Pricing Models, ROI Measurement & Challenges while implementing MAS. And help B2C marketers make the right decision while evaluating and implementing MAS in their organisations.
More than 150 marketing professionals of the leading B2C brands from India took part in the survey, giving us a rich pool of data. The survey was conducted across the country. We focused on seven industry segments: BFSI, Telecom, Travel, e-Commerce, Pharma, Auto and FMCG & Consumer Electronics. We also got the opportunity to speak with CMOs & Experts from leading brands across India and got their perspective on the topic.
Insights and Best Practices on B2C Marketing Automation
Kalpit Jain – CEO, Netcore Solutions