Experts View

Perspectives matters, especially that of the thought leaders, your buyers and that of the vendors. Their opinions show you the widespread attitudes, issues, and opportunities that could be served upon by your brand. Through our experts’ views initiatives, at Research NXT, we regularly make connections with business leadership across functions to bring you the best of how the market reacts to the ever-changing technology dynamics.

Thought leader's Perspective

Lloyd Mathias on the positive side of AI and the importance of data privacy
Scott Brinker’s View on AI in Marketing & the future of Martech
David Raab on how AI and CDP can unlock the possibilities for Marketers

Buyer's Perspective

Digital transformations in the post-pandemic scenario have accelerated the need to maintain a balance between the accurate delivery of strategic programs and tactical quick fixes
Developing a profound understanding of your customer needs and carving out strategies reflecting the ambitions of specific customer cohorts
Going Beyond the Obvious Is an Approach for the Healthcare Sector in the Post-Pandemic Era
Tailored Digital Strategies to Address the Specific Needs of Each Business Division

Vendor's Perspective

Kalpit Jain, on embracing contextual engagement and personalization at scale.
Doing Mobile Video Right with Rajesh Pantina, InMobi
Allison Munro on Creating a B2B Content Marketing Engine that Converts
Importance of organizational alignment and clear content goals