Rajesh Pantina, Head of Marketing, the Asia Pacific at InMobi in the discussion with Research NXT shares the latest trends in the digital space including the importance of leveraging mobile video, the rise of a programmatic, and growing focus on ad quality and brand safety.
Allison, CMO at Piano, talks about content consumption trends in the B2B SaaS sector and how marketers should approach the strategy around it. She emphasizes the importance of aligning tech, data, and creativity to optimize customer experience.
Rickard talks about how new-age marketers can engage with prospects using content that is human, relatable, and not too formal. He emphasizes that marketing is as much about aligning the internal organization as it is about external communication.
Avlesh discusses the influx of marketing technologies and the resultant transformation of consumer engagement tactics. With customer centricity taking center stage, Avlesh’s inputs are certainly insightful for the new age marketers.
How Marketing Automation evolved in India? Santosh Abraham, Founder and Lead Analyst, Research NXT had a very insightful conversation with Kalpit Jain, CEO, Netcore. In this interview, Kalpit shared how his normal day at work pans out. He explained how marketing automation has evolved over the couple of decades in India and how netcore has […]
Anil explained the importance of the marketing automation platforms and things that a marketer should consider while evaluating MAS for the organization.
Veer has been in the internet and mobile industry for past 19 years. He shares his view on how Marketing Technology has evolved over the last 2 decades in India and When is it time for an organisation to should start measuring ROI of its Marketing Technology.
Kamini talks about the difference in the adoption pattern of Marketing Automation in Indian markets vs. US markets. She explains why the features of a MAS solution intended for B2C companies would differ from the features of automation solutions utilized by B2B players.