Kalpit Jain, on embracing contextual engagement and personalization at scale.
Kalpit Jain, on embracing contextual engagement and personalization at scale.
In this Research NXT Interview, Kalpit Jain, the Group CEO of Netcore, talks about how the marketing world has evolved to embrace contextual engagement and personalization significantly. He
Doing Mobile Video Right with Rajesh Pantina, InMobi
Doing Mobile Video Right with Rajesh Pantina, InMobi
Rajesh Pantina, Head of Marketing, the Asia Pacific at InMobi discusses how InMobi provides not just media buying, but also value-added services and deep insights into audience behavior. We discuss the
Allison Munro on Creating a B2B Content Marketing Engine that Converts
Allison Munro on Creating a B2B Content Marketing Engine that Converts
In this Research NXT Interview, the CMO of Piano Software, Allison Munro, talks about content consumption trends in the B2B SaaS sector and how marketers should approach the
Importance of organizational alignment and clear content goals
Importance of organizational alignment and clear content goals
In this Research NXT Interview, the CMO of Strossle, Rickard Lawson, talks about how new-age marketers can engage with prospects using content that is human, relatable, and not too formal. He
Personalization and In-the-moment messaging for B2C Marketers
Personalization and In-the-moment messaging for B2C Marketers
In this Research NXT Interview, the CEO of WebEngage, Avlesh Singh, talks about how brands can engage with customers using personalized and in-the-moment content. He ordains out how a single view of customers
How Marketing Automation evolved in India?
How Marketing Automation evolved in India?
Santosh Abraham, Founder and Lead Analyst, Research NXT had a very insightful conversation with Kalpit Jain, CEO, Netcore. In this interview, Kalpit shared how his normal day at work pans out. He explained how
What you should know before evaluating Marketing Automation
What you should know before evaluating Marketing Automation
In this discussion with Santosh Abraham, Lead Analyst at Research NXT, Anil explained the importance of the marketing automation platforms and things that a marketer should consider while evaluating MAS for the
How to measure Return on Investment (ROI) of MarTech
How to measure Return on Investment (ROI) of MarTech
VeerChand has been in the internet and mobile industry for past 19 years. During his conversation with Research NXT he answered the following questions –
- How Marketing Technology has evolved over
Is adoption of Marketing Automation in India different from the US?
Is adoption of Marketing Automation in India different from the US?
In this discussion with Santosh Abraham, Lead Analyst at Research NXT, Kamini talks about the difference in the adoption pattern of Marketing Automation in Indian markets vs. US markets.
