How to measure Return on Investment (ROI) of MarTech

VeerChand has been in the internet and mobile industry for past 19 years. During his conversation with Research NXT he answered the following questions –

  • How Marketing Technology has evolved over the last 2 decades in India?
  • When is it time for an organisation to should start measuring ROI of its Marketing Technology?
  • Which are the best practices which defines effective ROI measurements?
  • Which are the different levels of analytics in marketing automation space? And what are its adoption patterns in India?
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As the Chief Innovation Officer at Netcore, Veer drives Business Strategy, Product Management and Customer Experience for Netcore’s Marketing Automation Platform. Veer’s entrepreneurial stint was as the founder of Ravience Digital, a mobile marketing technology provider, where he created an integrated multi-channel customer response management platform. His passion lies in marketing technology and building innovative products. He likes to spend time tracking emerging digital technologies, drawing insights from changing customer behaviour, and taking those learnings to map their impact on marketing technology platforms.