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Resources

Experts view

Interviews with the leaders behind our research: what they built, what it cost them and what they would do differently.

Thought leader's perspective

AI in Manufacturing: Driving Digital Transformation and Intelligent Operations

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David Raab on How AI and CDP Can Unlock the Possibilities for Marketers

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Lloyd Mathias on the Positive Side of AI and the Importance of Data Privacy

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Scott Brinker's View on AI in Marketing and the Future of Martech

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Buyer's perspective

Abhishek Joshi on How Personalisation Has Significantly Improved MX Player Brand Loyalty

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Avnish Anand on Why Personalisation Has Become Critical Now and Post COVID-19 for Businesses

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Evolving Marketing Trends in OTT, the Use of Customer Data and AI to Predict and Personalise Engagements

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HDFC Bank's Digital Transformation and Customer Experience Journey Amid the Pandemic

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How AI-Led Personalisation Resulted in a 70% Increase in Click-Through Rates for the Automobile Platform

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How Candere Relies on Personalising the Customer Experience to Drive Growth

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Vendor's perspective

What you should know before evaluating Marketing Automation

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Doing Mobile Video Right with Rajesh Pantina, InMobi

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Growth and challenges of eTutoring Industry in India

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