How to measure Return on Investment (ROI) of MarTech

How to measure Return on Investment (ROI) of MarTech

VeerChand has been in the internet and mobile industry for past 19 years. During his conversation with Research NXT he answered the following questions –

  • How Marketing Technology has evolved over

Is adoption of Marketing Automation in India different from the US?

Is adoption of Marketing Automation in India different from the US?

In this discussion with Santosh Abraham, Lead Analyst at Research NXT, Kamini talks about the difference in the adoption pattern of Marketing Automation in Indian markets vs. US markets.