How Marketing Automation evolved in India?

How Marketing Automation evolved in India?

Santosh Abraham, Founder and Lead Analyst, Research NXT had a very insightful conversation with Kalpit Jain, CEO, Netcore.  In this interview, Kalpit shared how his normal day at work pans out. He explained how

How to adopt and use different MarTech tools in tandem?

How to adopt and use different MarTech tools in tandem?

HDFC Life, one of India’s leading private life insurance companies, offers a range of individual and group insurance solutions.  Santosh Abraham, Founder & Lead Analyst at Research NXT got talking

What you should know before evaluating Marketing Automation

What you should know before evaluating Marketing Automation

In this discussion with Santosh Abraham, Lead Analyst at Research NXT, Anil explained the importance of the marketing automation platforms and things that a marketer should consider while evaluating MAS for the

Best Practices on product innovation with Marketing Technology

Best Practices on product innovation with Marketing Technology

In this discussion with Santosh Abraham, Lead Analyst at Research NXT, Abhishek elaborates on how he is managing marketing in a 21 year old innovative financial company. He explains how he has

How to measure Return on Investment (ROI) of MarTech

How to measure Return on Investment (ROI) of MarTech

VeerChand has been in the internet and mobile industry for past 19 years. During his conversation with Research NXT he answered the following questions –

  • How Marketing Technology has evolved over