Ranjit Behra on Content Marketing in a Leading FinTech Company

Ranjit Specializes in Digital Marketing Product Management, Social Media, paid and organic search space. He has a vast experience in wealth management space and on Emission trading market. Ranjit explains how BankBazaar has implemented Content Marketing in their overall marketing strategy.

How to Scale Up Your Content Marketing Efforts

Sooraj Divakaran talks on the evolution of efforts and budget for content marketing in his organization and how they are focused on mining stories within the organization, across both employer branding and thought-leadership initiatives.

An Insight into RateGain’s Content Marketing Strategy

Apurva explains how content marketing efforts and the use of technology evolved over the years. He also gives a sneak-peek into RateGain’s current content strategy and the techniques used by his team to measure and tackle content ops obstacles.

Leveraging Technology in Account Based Marketing (ABM)

Ojas is currently working with a leading global Business Process Management company and drives demand generation programs globally. In this discussion, he shares his perspective on the role of technology in an ABM Strategy.

Checkpoints before You Implement Marketing Technology

Sushant is head India Sales and is responsible for the India Growth Story. In this discussion, Sushant explains the state of MarTech adoption in India and shares his insight on how a company should go about while implementing ABM in its Marketing Strategy.

Best Practices to Define and Target Your Key Accounts

Diptarup is a Tech marketing leader with 19+ experience with IT majors like IBM, Gartner, Capgemini, & Mastek. In this discussion he shared his views on the importance of Account Based Marketing and best practices to defing and target key accounts.