How Account Based Marketing (ABM) can help to achieve your Targets
Best Practices to Define and Target Your Key Accounts
Satinder Juneja is currently Head-Marketing at LTI (L&T Infotech). He is a senior marketing professional with extensive experience in IT & Telecom industry. Satinder has a solid understanding of B2B Marketing
How Marketing Automation evolved in India?
How Marketing Automation evolved in India?
Santosh Abraham, Founder and Lead Analyst, Research NXT had a very insightful conversation with Kalpit Jain, CEO, Netcore. In this interview, Kalpit shared how his normal day at work pans out. He explained how
How to adopt and use different MarTech tools in tandem?
How to adopt and use different MarTech tools in tandem?
HDFC Life, one of India’s leading private life insurance companies, offers a range of individual and group insurance solutions. Santosh Abraham, Founder & Lead Analyst at Research NXT got talking
Leveraging Digital & E-commerce to build an Iconic Brand
Leveraging Digital & E-commerce to build an Iconic Brand
Harkirat Singh, Managing Director of Woodland, during his conversation with Santosh Abraham, Lead Analyst at Research NXT, shares the story of Woodland emerging as an Iconic adventure brand from India
What you should know before evaluating Marketing Automation
What you should know before evaluating Marketing Automation
In this discussion with Santosh Abraham, Lead Analyst at Research NXT, Anil explained the importance of the marketing automation platforms and things that a marketer should consider while evaluating MAS for the
How to leverage Marketing Technology with agencies
How to leverage Marketing Technology with agencies
Molly Kapoor has been in financial services for over 18-19 years. She started her career in 1999 with Birla Sun life, then went on to work with ICICI prudential for 8 to 9
Best Practices on product innovation with Marketing Technology
Best Practices on product innovation with Marketing Technology
In this discussion with Santosh Abraham, Lead Analyst at Research NXT, Abhishek elaborates on how he is managing marketing in a 21 year old innovative financial company. He explains how he has
Yes Bank, broadening the Vision of ‘less cash’ economy.
Yes Bank, broadening the Vision of ‘less cash’ economy.
Amit Shah has been instrumental in creating and strengthening the ‘YES BANK’ brand equity over the last eight years through an integrated Knowledge Banking approach. As Editor-in-Chief of CFO Insights –
How to leverage Marketing Technology in lending business
How to leverage Marketing Technology in lending business
Sachin Sharma as a seasoned senior management professional with over 20 years of well-rounded experience in Sales, business, operations, service and IT in financial services sector with interest in technology enabled services,
How to measure Return on Investment (ROI) of MarTech
How to measure Return on Investment (ROI) of MarTech
VeerChand has been in the internet and mobile industry for past 19 years. During his conversation with Research NXT he answered the following questions –
- How Marketing Technology has evolved over
