How to leverage Marketing Technology in lending business
How to leverage Marketing Technology in lending business
Sachin Sharma as a seasoned senior management professional with over 20 years of well-rounded experience in Sales, business, operations, service and IT in financial services sector with interest in technology enabled services,
How to implement a killer Omni-channel marketing strategy
How to implement a killer Omni-channel marketing strategy
For a consumer shopping is one experience, regardless of channel. It doesn’t matter whether he/she is buying a product online or form a brick and mortar store. These consumers expect to be
How to measure Return on Investment (ROI) of MarTech
How to measure Return on Investment (ROI) of MarTech
VeerChand has been in the internet and mobile industry for past 19 years. During his conversation with Research NXT he answered the following questions –
- How Marketing Technology has evolved over
From Smart Analytics to Smart Basket, MarTech at Bigbasket
From Smart Analytics to Smart Basket, MarTech at Bigbasket
In this discussion with Santosh Abraham, Lead Analyst at Research NXT, Meera clarifies how BigBasket is a more of a retail company that happens to be online, than an e-commerce website.
How IT can help Sales and Marketing leverage technology?
How IT can help Sales and Marketing leverage technology?
Deepak Malhotra’s role at Kellogg’s India is unique in the sense that he is the bridge between Sales and Marketing. He defines his career goal to be fountainhead of future technology-based
Is Indian Market ready for Peer-to-Peer lending business?
Is Indian Market ready for Peer-to-Peer lending business?
ResearchNXT is here in conversation with Karun Thareja, CMO, Faircent.com, India’s largest peer-to-peer lending platform. Managing businesses related to Information Technology has been a special focus in his career, and
Can CMOs & CIOs work together for marketing initiatives?
Can CMOs & CIOs work together for marketing initiatives?
In this interview, Pradeep Dwivedi, former Chief Corporate Sales & Marketing Officer of the Dainik Bhaskar Group, shares how the media house is using Marketing Automation Solutions (MAS) in
Is adoption of Marketing Automation in India different from the US?
Is adoption of Marketing Automation in India different from the US?
In this discussion with Santosh Abraham, Lead Analyst at Research NXT, Kamini talks about the difference in the adoption pattern of Marketing Automation in Indian markets vs. US markets.
Is Marketing Automation an expense or investment?
Is Marketing Automation an expense or investment?
In just 3 years of going online, PolicyBoss.com’s track record of providing free & competitive online insurance quotes has created a benchmark of its own, thanks to its user-friendly website. Varun Kaushik,
Mobile Apps to enhance consumer’s medical device experience
Mobile Apps to enhance consumer’s medical device experience
BPL Medical Technologies is a leading Indian medical devices company backed by a reputed global investment bank. Santosh Abraham, Founder & Lead Analyst at Research NXT got talking with Dr. Karthik
