For a consumer shopping is one experience, regardless of channel. It doesn’t matter whether he/she is buying a product online or form a brick and mortar store. These consumers expect to be able to show up from any location and at any time of the day. As a company it is very important to create a seamless experience for their customers. It has become more important than ever for any kind of marketer to devise a strategy for how they will create a unified message for their consumers across all channels.
Omni-channel basically integrates varied shopping channels into one, so that consumer efforts are reduced and they make an informed purchase decision. The Omni-channel marketing enhances the customer buying experience by giving them seamless access to the same product or a service across different channels of shopping.
Omni-channel must always consider that a customer may begin his purchase journey on one platform, might jump to another in between, and finally make a purchase on the third one. So what an individual sees on one channel must mirror the same message that they view across all the channels.
Omni-channel marketing is often confused with Multi channel marketing. As there definitions do not appear to be any different. Multi-channel marketing refers to the ability of a brand to interact with potential customers on different platforms.
In Multi-channel marketing more emphasis is given on the number of channels to reach out to customers and engage them. But in Omni-channel priority is to ensure customer is having wonderful overall experience with the brand on each and every channel.
One single interaction can hardly engage a customer, so a brand has to connect with its customer or prospects at different touchpoints. This is where Omni-Channel marketing plays a crucial role. Below are a few reasons why you should implement it right now, in case you haven’t.
The millennial consumer has a multi-faceted, multi-dimensional life, and his shopping tendencies have also become a reflection of this impulse. This is why, as a brand, you need to be present everywhere – in the offline and the online world! It is therefore imperative that you take out time and effort to build an all-inclusive and highly effective Omni-channel strategy if you want to outdo the competition and get ahead of them. Here are a few factors to keep in mind while you go about implementing a dependable & sure-fire Omni-channel marketing strategy: