A Publisher’s Guide to Smarter Monetization: Ad Revenue Optimization Techniques 2020
Monetization through ads can be tricky and time-consuming. With new products and services being advertised in the market daily, it can get difficult to create an effective strategy to drive maximum revenues. With this guide, we help you understand the
Artificial Intelligence: What can Business Professionals Expect in 2020?
From Smart Analytics to Smart Basket, MarTech at Bigbasket
There is no doubt that Artificial Intelligence is the future of the world, and it will eventually seep into our lives in all sorts of ways. AI will drive the economy
Allison Munro on Creating a B2B Content Marketing Engine that Converts
Allison Munro on Creating a B2B Content Marketing Engine that Converts
In this Research NXT Interview, the CMO of Piano Software, Allison Munro, talks about content consumption trends in the B2B SaaS sector and how marketers should approach the
Importance of organizational alignment and clear content goals
Importance of organizational alignment and clear content goals
In this Research NXT Interview, the CMO of Strossle, Rickard Lawson, talks about how new-age marketers can engage with prospects using content that is human, relatable, and not too formal. He
Personalization and In-the-moment messaging for B2C Marketers
Personalization and In-the-moment messaging for B2C Marketers
In this Research NXT Interview, the CEO of WebEngage, Avlesh Singh, talks about how brands can engage with customers using personalized and in-the-moment content. He ordains out how a single view of customers
Evolution of Content Marketing in India
Evolution of Content Marketing in India
Marketing has been using content throughout the entirety of its history in order to drive customer attention to their campaigns and their related elements. However, the fact that the product or service for which
Ranjit Behra on Content Marketing in a Leading FinTech Company
Ranjit Behra on Content Marketing in a Leading FinTech Company
Ranjit Specializes in Digital Marketing Product Management, Social Media, paid and organic search space. He has a vast experience in wealth management space and on Emission trading market. Before BankBazaar
How to Combine your Social Media and Content Marketing
How to Combine your Social Media and Content Marketing
Private communication mediums have come a long way since the origin of smoke signals and pigeon mail, but the essential value has persisted as the same – human connection. Fast forward
How to Scale Up Your Content Marketing Efforts
How to Scale Up Your Content Marketing Efforts
As Global Lead – Digital Marketing, Sooraj Divakaran has successfully managed all aspects of marketing: digital marketing, social media, digital development (website platform and mobile apps), analytics, content strategy, interface design, and
An Insight into RateGain’s Content Marketing Strategy
An Insight into RateGain’s Content Marketing Strategy
In this Research NXT Interview, the Chief Revenue Officer at RateGain, Apurva Chamaria, talks with Santosh about how content marketing efforts and use of technology evolved over the years. He also gives