Check out the Launch Event
The Content Marketing Report 2020 was launched at NASSCOM’s flagship one-day event ‘NASSCOM MarTech’ on 28th November 2019 at Courtyard by Marriot, Mumbai
Content marketing continues to have a very impactful influence on the decision to purchase a company’s product or services. Marketers are increasingly using content marketing tactics, along with technology, to better engage with their buyers to educate, update, and guide them.
To understand the buzz around the growing popularity of Content Marketing we at Research NXT conducted in-depth market research to compile key data points to learn the current state of Content marketing in India.
Report Highlights
First of it’s kind Content Marketing Technology Stack for the Indian Market
93% Indian marketers use content marketing as an audience engagement strategy.
37% consider Social Media as the most effective channel to reach the target audience.
80% of Video production is outsourced by Indian marketers.
60% of survey participants plan to implement a content marketing strategy in 2020.
