Before we started on the journey of creating this report, we went through resources which were available on MarTech (India) and realised that more focus is given on broader topics like digital marketing. During our discussions with industry associations, experts and vendors from MAS space, we observed lack of information on the adoption of Marketing Automation Solutions (MAS) in India, specifically for the B2C market.

Objective of this report is to understand the adoption of MAS in Indian B2C organisations, identify most commonly used features, drivers and restraints. Share insights on Pricing Models, ROI Measurement & Challenges while implementing MAS. And help B2C marketers make the right decision while evaluating and implementing MAS in their organizations.

During the research, it was exciting to find that the trend of Marketing Automation is swiftly picking up in India. The way it is growing we are sure that in couple of years India will be on the same platform as US in terms of usage of technology in Marketing. Indian market is at an early majority stage of adoption and we observed high level of awareness on the need and benefits of MAS amongst Indian B2C Marketers.

[clickToTweet tweet=”2017 the year of MAS adoption in India #MASIndia2017 @netcoresolutions” quote=”2017 will be the year of  MAS adoption in India” theme=”style1″]

B2CMAS Downloaded (remained)

Research Methodology

Research Methodology

More than 150 marketing professionals of the leading B2C brands from India took part in the survey, giving us a rich pool of data. The survey was conducted across the country. We focused on seven industry segments: BFSI, Telecom, Travel, e-Commerce, Pharma, Auto and FMCG & Consumer Electronics. We also got the opportunity to speak with CMOs & Experts from leading brands across India and got their perspective on the topic.

This report is now available for download.

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Key Observations

Key Observations Pic

#3 India among the top three countries with most number of MAS providers.
48% marketers decided to have MAS in their marketing strategy.
57% of marketers have a well-defined marketing budget allocated for Marketing Technology spends.
70% marketers think Email and SMS marketing are very crucial features of their MAS mix.
63% Marketers say internal skills & expertise is the biggest barrier to implement marketing automation solution.

If you too want to transform your marketing and have many queries on MAS which you were always afraid to ask then this report is all what you need.

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About Research NXT

Research NXT is an innovative market research company covering in-depth research and insights on trending Enterprise Technology.

About Report Sponsor

Netcore is India’s leading Marketing Technology company offering a full-stack, omni-channel, marketing automation solution consisting of engagement platform (customer journey builder, unified view, cross-channel automation, analytics), channels of communications (email, sms, voice, social, web, app) and consultative services to enable marketers deliver exceptional 1:1 customer experiences. To know more, visit

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