B2C Marketing Automation Report: INDIA, 2017 – Snapshot

B2C Marketing Automation Report: INDIA, 2017 – Snapshot Marketing Automation is one of the most discussed topics in the marketing circles. There is no doubt marketing automation can help organizations to efficiently scale up their sales & marketing efforts. With a tech-enabled consumer to target and many channels to manage, Marketing Automation now is a […]

B2C Marketing Automation Report, INDIA, 2017 – Pre-release

Before we started on the journey of creating this report, we went through resources which were available on MarTech (India) and realised that more focus is given on broader topics like digital marketing. During our discussions with industry associations, experts and vendors from MAS space, we observed lack of information on the adoption of Marketing […]