B2C Marketing Automation Report: INDIA, 2017 – Snapshot

B2C Marketing Automation Report: INDIA, 2017 – Snapshot Marketing Automation is one of the most discussed topics in the marketing circles. There is no doubt marketing automation can help organizations to efficiently scale up their sales & marketing efforts. With a tech-enabled consumer to target and many channels to manage, Marketing Automation now is a […]

B2C Marketing Automation Report, INDIA, 2017 – Pre-release

Before we started on the journey of creating this report, we went through resources which were available on MarTech (India) and realised that more focus is given on broader topics like digital marketing. During our discussions with industry associations, experts and vendors from MAS space, we observed lack of information on the adoption of Marketing […]

How Marketing Automation evolved in India?

How Marketing Automation evolved in India? Santosh Abraham, Founder and Lead Analyst, Research NXT had a very insightful conversation with Kalpit Jain, CEO, Netcore.  In this interview, Kalpit shared how his normal day at work pans out. He explained how marketing automation has evolved over the couple of decades in India and how netcore has […]

From Smart Analytics to Smart Basket, MarTech at Bigbasket

Meera talks about how her organization uses ATL in a big way for creating awareness & generating demand, but ultimately relies on the digital marketing team for the final leg i.e. conversions in the forming on placing orders online.