Personalization and In-the-moment messaging for B2C Marketers
Avlesh discusses the influx of marketing technologies and the resultant transformation of consumer engagement tactics. With customer centricity taking center stage, Avlesh’s inputs are certainly insightful for the new age marketers.
B2C Marketing Automation Report: INDIA, 2017 – Snapshot
B2C Marketing Automation Report: INDIA, 2017 – Snapshot Marketing Automation is one of the most discussed topics in the marketing circles. There is no doubt marketing automation can help organizations to efﬁciently scale up their sales & marketing efforts. With a tech-enabled consumer to target and many channels to manage, Marketing Automation now is a […]
B2C Marketing Automation Report, INDIA, 2017 – Pre-release
Before we started on the journey of creating this report, we went through resources which were available on MarTech (India) and realised that more focus is given on broader topics like digital marketing. During our discussions with industry associations, experts and vendors from MAS space, we observed lack of information on the adoption of Marketing […]
How Marketing Automation evolved in India?
How Marketing Automation evolved in India? Santosh Abraham, Founder and Lead Analyst, Research NXT had a very insightful conversation with Kalpit Jain, CEO, Netcore. In this interview, Kalpit shared how his normal day at work pans out. He explained how marketing automation has evolved over the couple of decades in India and how netcore has […]
How to adopt and use different MarTech tools in tandem?
As someone who is managing usage and retention marketing, Prasad shares his company’s marketing strategy and the extent to which marketing automation has been successfully implemented there.
From Smart Analytics to Smart Basket, MarTech at Bigbasket
Meera talks about how her organization uses ATL in a big way for creating awareness & generating demand, but ultimately relies on the digital marketing team for the final leg i.e. conversions in the forming on placing orders online.