B2C Marketing Automation Report: INDIA, 2017 – Snapshot

B2C Marketing Automation Report: INDIA, 2017 - Snapshot

Marketing Automation is one of the most discussed topics in the marketing circles. There is no doubt marketing automation can help organizations to efficiently scale up their sales & marketing efforts. With

How Marketing Automation evolved in India?

How Marketing Automation evolved in India?

Santosh Abraham, Founder and Lead Analyst, Research NXT had a very insightful conversation with Kalpit Jain, CEO, Netcore.  In this interview, Kalpit shared how his normal day at work pans out. He explained how

From Smart Analytics to Smart Basket, MarTech at Bigbasket

From Smart Analytics to Smart Basket, MarTech at Bigbasket

In this discussion with Santosh Abraham, Lead Analyst at Research NXT, Meera clarifies how BigBasket is a more of a retail company that happens to be online, than an e-commerce website.