Artificial Intelligence: What can Business Professionals Expect in 2020?
We foresee AI to bring in a new era going ahead in 2020. The emergence of Smarter Tech is the visible next level where informed decision-making through empowered computer algorithms is becoming the critical business differentiator across industries. Gartner predicts that the business value created by AI will reach $3.9T in 2022.
B2C Marketing Automation Report Launch | 2017
This panel discussion is moderated by Santosh Abraham, Research NXT’s CEO. Tune in to this 45 min Panel discussion and learn the best practices and latest trends in Marketing Automatin from experts.
B2C Marketing Automation Report: INDIA, 2017 – Snapshot
B2C Marketing Automation Report: INDIA, 2017 – Snapshot Marketing Automation is one of the most discussed topics in the marketing circles. There is no doubt marketing automation can help organizations to efﬁciently scale up their sales & marketing efforts. With a tech-enabled consumer to target and many channels to manage, Marketing Automation now is a […]
How Marketing Automation evolved in India?
How Marketing Automation evolved in India? Santosh Abraham, Founder and Lead Analyst, Research NXT had a very insightful conversation with Kalpit Jain, CEO, Netcore. In this interview, Kalpit shared how his normal day at work pans out. He explained how marketing automation has evolved over the couple of decades in India and how netcore has […]
From Smart Analytics to Smart Basket, MarTech at Bigbasket
Meera talks about how her organization uses ATL in a big way for creating awareness & generating demand, but ultimately relies on the digital marketing team for the final leg i.e. conversions in the forming on placing orders online.