Rajesh Pantina, Head of Marketing, the Asia Pacific at InMobi in the discussion with Research NXT shares the latest trends in the digital space including the importance of leveraging mobile video, the rise of a programmatic, and growing focus on ad quality and brand safety.
How AI-led Personalization resulted in a 70% increase in click-through rates for the automobile platform
Banwari Lal Sharma
Avnish Anand on why personalization has become critical now and post Covid-19 for businesses In this Research NXT Interview, Avnish Anand, the Co-Founder and Online Head at CaratLane, talks about his journey being the owner of digital product management in CaratLane and how his team strives to create seamless and integrated customer experience across traditional […]
Chief Marketing Officer, SBI
Abhishek Joshi on how personalization has significantly improved the MX Player brand loyalty In this Research NXT Interview, Abhishek Joshi, Head of Marketing & Business Partnerships at MX Player, talks about his journey of 19+ years consistently in the media & entertainment space and the dominant emerging trends he visualizes for the online streaming space […]
Chief Marketing Officer, Croma
CMO, U2opia Mobile
Head Of Marketing ( Kids, UGC & Gamification)
Ex CMO Medlife, BigBasket
Allison, CMO at Piano, talks about content consumption trends in the B2B SaaS sector and how marketers should approach the strategy around it. She emphasizes the importance of aligning tech, data, and creativity to optimize customer experience.