Importance of organizational alignment and clear content goals
Importance of organizational alignment and clear content goals
In this Research NXT Interview, the CMO of Strossle, Rickard Lawson, talks about how new-age marketers can engage with prospects using content that is human, relatable, and not too formal. He
Personalization and In-the-moment messaging for B2C Marketers
Personalization and In-the-moment messaging for B2C Marketers
In this Research NXT Interview, the CEO of WebEngage, Avlesh Singh, talks about how brands can engage with customers using personalized and in-the-moment content. He ordains out how a single view of customers
Ranjit Behra on Content Marketing in a Leading FinTech Company
Ranjit Behra on Content Marketing in a Leading FinTech Company
Ranjit Specializes in Digital Marketing Product Management, Social Media, paid and organic search space. He has a vast experience in wealth management space and on Emission trading market. Before BankBazaar
How to Scale Up Your Content Marketing Efforts
How to Scale Up Your Content Marketing Efforts
As Global Lead – Digital Marketing, Sooraj Divakaran has successfully managed all aspects of marketing: digital marketing, social media, digital development (website platform and mobile apps), analytics, content strategy, interface design, and
An Insight into RateGain’s Content Marketing Strategy
An Insight into RateGain’s Content Marketing Strategy
In this Research NXT Interview, the Chief Revenue Officer at RateGain, Apurva Chamaria, talks with Santosh about how content marketing efforts and use of technology evolved over the years. He also gives
How to Use Technology for an Effective Content Marketing Strategy
How to Use Technology for an Effective Content Marketing Strategy
Amit Kapoor currently is the Associate Director, Content Marketing at Cigniti Technologies. Amit is responsible for the end-to-end design, development, and implementation of the Content Marketing activities of Cigniti. He
Content Marketing at India’s Leading Asset Management Company
… Leveraging Technology in Account Based Marketing (ABM)
Best Practices to Define and Target Your Key Accounts
Ojas Kulkarni is a senior Sales and Marketing professional with more than 15 years of experience in the outsourcing industry. He is currently working with a leading global Business Process Management
Checkpoints before You Implement Marketing Technology
Checkpoints before You Implement Marketing Technology
Sushant Shetty is the Sales Director, India at Epsilon. Epsilon is a Global leader in offering end to end integrated marketing solutions. It provides unrivaled data intelligence and customer insights, world-class technology including loyalty,
Best Practices to Define and Target Your Key Accounts
Best Practices to Define and Target Your Key Accounts
Diptarup Chakraborti is the Vice President – Marketing with Zycus, heading its global marketing and product marketing function for its SaaS-based software products. He is a digital marketing expert with over
