Patient Acquisition and Engagement: A Deep Dive into Digital Marketing Strategies in Healthcare
In this interview with Research NXT, Jyoti Khichar, Senior Manager of Digital Marketing at CK Birla Hospital, delves into the hospital’s digital marketing strategies, with a focus
Balancing Creativity and Automation: Insights into Effective Marketing Strategies and Trends
In this interview, Abhishek Fodikar, Marketing Specialist at Research NXT, provides insights into his journey in the field of marketing, his approach to automation, and his perspectives on current
Personalisation Beyond the Basics: How Kotak Life Engages Customers
In this interview, Prasad Pimple, Executive Vice President & Head of Digital Business Unit at Kotak Life, highlights his professional journey and strategies as a digital marketing leader at Kotak Life,
Optimising CRM and Marketing Automation for Effective Lead Generation and Engagement
In this interview with Research NXT, Rohit Ladsaria, Software Product Manager at ACS Infotech, discusses his professional journey from running a packaging business to his current role in software
Cracking the Code of Demand Generation with HackerRank’s Senior Manager
This interview by Research NXT highlights the professional journey and demand generation expertise of HackerRank’s Senior Manager of Demand Generation, Ridhi Malhotra. With extensive experience across industries, she delves into
Revolutionising Insurance Marketing: Automation, Personalisation, and Data-Driven Strategies at PolicyBoss
In this interview, Varun Kaushik, Executive Vice President and Head of Marketing at PolicyBoss.com (Landmark Insurance Brokers), shares his journey of transforming PolicyBoss from a traditional insurance broker to a
From Traditional Marketing to Automation: Navigating Digital Strategies in the Financial Sector
In this interview with Research NXT, Anand Mohan, Marketing Manager at Laxmi India Finance, offers insights into his professional journey, highlighting how personal experiences shaped a career in
Driving B2B Marketing with Data, Automation, and Thought Leadership
In this interview with Research NXT, Ojas Kulkarni, Global Chief Marketing Officer at Cedar Consulting, shares insights on his career journey, emphasising customer-centric and data-driven marketing and being able to implement
Navigating SaaS Marketing: Strategies for Differentiation and Data-Driven Success
In this interview, Rohit Srivastav, Head of Marketing at FleetPanda, explores his journey from martech and B2B SaaS roles to leading strategic marketing functions in diverse SaaS environments. The discussion covers
Digital Transformation in Higher Education: Automation, Campaign Performance, and Student Engagement Insights
In this interview with Research NXT, Praveen Kumar, Senior Manager of Marketing & Digital Strategy at IILM University, discusses their journey in digital marketing, the role of automation