Personalisation Beyond the Basics: How Kotak Life Engages Customers

Personalisation Beyond the Basics: How Kotak Life Engages Customers

In this interview, Prasad Pimple, Executive Vice President & Head of Digital Business Unit at Kotak Life, highlights his professional journey and strategies as a digital marketing leader at Kotak Life,

Cracking the Code of Demand Generation with HackerRank’s Senior Manager

Cracking the Code of Demand Generation with HackerRank’s Senior Manager

This interview by Research NXT highlights the professional journey and demand generation expertise of HackerRank’s Senior Manager of Demand Generation, Ridhi Malhotra. With extensive experience across industries, she delves into

Driving B2B Marketing with Data, Automation, and Thought Leadership

Driving B2B Marketing with Data, Automation, and Thought Leadership

In this interview with Research NXT, Ojas Kulkarni, Global Chief Marketing Officer at Cedar Consulting, shares insights on his career journey, emphasising customer-centric and data-driven marketing and being able to implement