How ShemarooME is carving its identity in the crowded OTT space
![](https://sp-ao.shortpixel.ai/client/to_auto,q_lossy,ret_img,w_800,h_418/https://researchnxt.com/wp-content/uploads/2020/07/Rahul-Mishra-Shemaroo-Me-1-1024x535.png)
How Candere relies on personalizing the customer experience to drive growth
![](https://sp-ao.shortpixel.ai/client/to_auto,q_lossy,ret_img,w_800,h_418/https://researchnxt.com/wp-content/uploads/2020/06/Akshay-Matkar-Candere-1024x535.png)
How Seniority used data to achieve a 20% revenue share from private label products
![](https://sp-ao.shortpixel.ai/client/to_auto,q_lossy,ret_img,w_800,h_418/https://researchnxt.com/wp-content/uploads/2020/06/Ayush-Agarwal-Seniority-updated-1024x535.png)
How the use of AI and ML led 5paisa.com to become a 100% digital platform, with 3X improvement in customer acquisition
![](https://sp-ao.shortpixel.ai/client/to_auto,q_lossy,ret_img,w_800,h_418/https://researchnxt.com/wp-content/uploads/2020/06/Iti-Mehrotra-1024x535.png)
Evolving marketing trends in OTT, the use of customer data and AI to predict & personalize engagements
![](https://sp-ao.shortpixel.ai/client/to_auto,q_lossy,ret_img,w_800,h_418/https://researchnxt.com/wp-content/uploads/2020/06/Divya-Dixit-Alt-Balaji-Social-2-1024x535.png)
How AI-led Personalization resulted in a 70% increase in click-through rates for the automobile platform
![](https://sp-ao.shortpixel.ai/client/to_auto,q_lossy,ret_img,w_800,h_359/https://researchnxt.com/wp-content/uploads/2020/05/Banwarilal-Carwale-Banner.jpg)
Avnish Anand on why personalization has become critical now and post Covid-19 for businesses
![](https://sp-ao.shortpixel.ai/client/to_auto,q_lossy,ret_img,w_800,h_419/https://researchnxt.com/wp-content/uploads/2020/05/Avinish-Anand-Share-banner-1-1024x536.jpg)
Sweta Aggarwall on SBI’s mobile-first and customer-centric approach
![](https://sp-ao.shortpixel.ai/client/to_auto,q_lossy,ret_img,w_800,h_359/https://researchnxt.com/wp-content/uploads/2020/05/Sweta-Aggarwall-SBI.jpg)
Abhishek Joshi on how personalization has significantly improved the MX Player brand loyalty
![Abhishek Joshi](https://sp-ao.shortpixel.ai/client/to_auto,q_lossy,ret_img,w_800,h_353/https://researchnxt.com/wp-content/uploads/2020/05/AbhishekJoshiInterviewBanner.jpg)
Ritesh Ghosal on Croma’s customer-centric initiatives & their start small, scale fast approach
![](https://sp-ao.shortpixel.ai/client/to_auto,q_lossy,ret_img,w_800,h_353/https://researchnxt.com/wp-content/uploads/2020/05/RiteshGhosal_CromaBanner.jpg)