Evolving marketing trends in OTT, the use of customer data and AI to predict & personalize engagements
Divya Dixit
SVP Marketing, Analytics & Direct Revenue, ALTBalaji
How AI-led Personalization resulted in a 70% increase in click-through rates for the automobile platform
Banwari Lal Sharma
CEO, CarWale
Avnish Anand on why personalization has become critical now and post Covid-19 for businesses
Avnish Anand on why personalization has become critical now and post Covid-19 for businesses In this Research NXT Interview, Avnish Anand, the Co-Founder and Online Head at CaratLane, talks about his journey being the owner of digital product management in CaratLane and how his team strives to create seamless and integrated customer experience across traditional […]
Sweta Aggarwall on SBI’s mobile-first and customer-centric approach
Sweta Aggarwall
Chief Marketing Officer, SBI
Abhishek Joshi on how personalization has significantly improved the MX Player brand loyalty
Abhishek Joshi on how personalization has significantly improved the MX Player brand loyalty In this Research NXT Interview, Abhishek Joshi, Head of Marketing & Business Partnerships at MX Player, talks about his journey of 19+ years consistently in the media & entertainment space and the dominant emerging trends he visualizes for the online streaming space […]
Ritesh Ghosal on Croma’s customer-centric initiatives & their start small, scale fast approach
Ritesh Ghosal
Chief Marketing Officer, Croma
Ritesh Bhatnagar on building a secure online community with AI & ML
Ritesh Bhatnagar
CMO, U2opia Mobile
Shwetha Iyer on leveraging AI to drive Innovation at ZEE5
Shwetha Iyer
Head Of Marketing ( Kids, UGC & Gamification)
Meera Iyer on harnessing the power of AI to boost cross-selling at Medlife.com
Meera Iyer
Ex CMO Medlife, BigBasket
Ranjit Behra on Content Marketing in a Leading FinTech Company
Ranjit Specializes in Digital Marketing Product Management, Social Media, paid and organic search space. He has a vast experience in wealth management space and on Emission trading market. Ranjit explains how BankBazaar has implemented Content Marketing in their overall marketing strategy.
