From Smart Analytics to Smart Basket, MarTech at Bigbasket

Meera talks about how her organization uses ATL in a big way for creating awareness & generating demand, but ultimately relies on the digital marketing team for the final leg i.e. conversions in the forming on placing orders online.

SMART Farming

SMART Farming WE HAVE WORKED SO HARD TO MAKE FOOD CHEAP THAT WE HAVE MADE EVERYONE SICK! 1955: Average middle-class family’s healthcare budget was nearly 8% of family income and weekly budget for food was 22%. 2016: The healthcare budget now has increased to 25% of family income and the food budget is only 10%. […]

Game of Drones

Fighting terrorism to delivering Pizza, Drones are used to perform a variety of mission critical tasks now. Drones are efficiently replacing the connected sensors  with a device that is deployable to different locations, capable of carrying flexible payloads, re-programmable in mission and able to measure just about anything, anywhere. Though drones have a general perception […]

How Predictive Healthcare will increase Life Expediency?

How Predictive Healthcare will increase Life Expediency? In one of the panel discussions at TiECon Pune 2016, Niddhi Saxena, CEO at Zoctrc, walked us through the future of Healthcare. She says, “Preventive Healthcare & Long Term care would evolve as the largest segments in Healthcare & IoT in Healthcare is the key to this change”. Have you ever […]