Evolving marketing trends in OTT, the use of customer data and AI to predict & personalize engagements
SVP Marketing, Analytics & Direct Revenue, ALTBalaji
Rajesh Pantina, Head of Marketing, the Asia Pacific at InMobi in the discussion with Research NXT shares the latest trends in the digital space including the importance of leveraging mobile video, the rise of a programmatic, and growing focus on ad quality and brand safety.
We foresee AI to bring in a new era going ahead in 2020. The emergence of Smarter Tech is the visible next level where informed decision-making through empowered computer algorithms is becoming the critical business differentiator across industries. Gartner predicts that the business value created by AI will reach $3.9T in 2022.
Ojas is currently working with a leading global Business Process Management company and drives demand generation programs globally. In this discussion, he shares his perspective on the role of technology in an ABM Strategy.
Evolution of Artificial Intelligence (AI) The continuous advancement in technology and the never-ending curiosity of humans have led to the question, “Can a machine think and behave like humans beings?” This is how artificial intelligence started to evolve with the intention of creating machines with an intelligence level equivalent to that of humans. Artificial Intelligence (AI) is […]
B2C Marketing Automation Report: INDIA, 2017 – Snapshot Marketing Automation is one of the most discussed topics in the marketing circles. There is no doubt marketing automation can help organizations to efﬁciently scale up their sales & marketing efforts. With a tech-enabled consumer to target and many channels to manage, Marketing Automation now is a […]
Before we started on the journey of creating this report, we went through resources which were available on MarTech (India) and realised that more focus is given on broader topics like digital marketing. During our discussions with industry associations, experts and vendors from MAS space, we observed lack of information on the adoption of Marketing […]