Evolving marketing trends in OTT, the use of customer data and AI to predict & personalize engagements

In this Research NXT Interview, Divya Dixit, the SVP – Marketing, Analytics & Direct Revenue at ALTBalaji, talks about her journey within

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Doing Mobile Video Right with Rajesh Pantina, InMobi

Rajesh Pantina, Head of Marketing, the Asia Pacific at InMobi discusses how InMobi provides not just media buying, but also value-added services and deep insights into audience behavior. We discuss the

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Artificial Intelligence: What can Business Professionals Expect in 2020?

From Smart Analytics to Smart Basket, MarTech at Bigbasket

There is no doubt that Artificial Intelligence is the future of the world, and it will eventually seep into our lives in all sorts of ways. AI will drive the economy

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Leveraging Technology in Account Based Marketing (ABM)

Best Practices to Define and Target Your Key Accounts

Ojas Kulkarni is a senior Sales and Marketing professional with more than 15 years of experience in the outsourcing industry. He is currently working with a leading global Business Process Management

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Evolution of Artificial Intelligence (AI)

The continuous advancement in technology and the never-ending curiosity of humans have led to the question, “Can a machine think and behave like humans beings?” This is how artificial intelligence started to evolve with

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B2C Marketing Automation Report: INDIA, 2017 – Snapshot

B2C Marketing Automation Report: INDIA, 2017 - Snapshot

Marketing Automation is one of the most discussed topics in the marketing circles. There is no doubt marketing automation can help organizations to efﬁciently scale up their sales & marketing efforts. With

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B2C Marketing Automation Report, INDIA, 2017 – Pre-release

Before we started on the journey of creating this report, we went through resources which were available on MarTech (India) and realised that more focus is given on broader topics like digital marketing. During our discussions with industry associations, experts …