Zycus, prospect database
Maximizing impact across the funnel through net new append and existing data enrichment.
Zycus is a pioneer in cognitive procurement, providing AI powered source-to-pay solutions. They are a trusted partner for large enterprises across industries and geographies.
Zycus persistently runs marketing campaigns to connect with its target market decision makers meaningfully and amplify its thought leadership positioning. To ensure impactful campaign effectiveness, they rely on quality prospect data: the accuracy of intended targets, preciseness of information, standardised quality of records and the lowest bounce rate of emails. Hence Zycus has been engaging with Research NXT for the past five-plus years and counting.
Key deliverables
On demandCampaign data support to enable and activate their most important prospects
60K+Append and enrich a high volume of targeted prospect databases
80%Improve key account coverage to the maximum