InsideView, ABM campaign
An award-winning research on the status of the Indian ABM market.
InsideView needed to study the Indian market and understand ABM's growth and best practices, and how it can have a significant impact on business in the region. The research was aimed at:
- Connecting with Indian B2B marketing leaders to discuss their views on ABM.
- Exploring how top Indian B2B brands have been leveraging ABM as a strategy and combating the inherent challenges.
- Identifying the first-of-its-kind Indian ABM Tech Stack.
Key deliverables
100+Surveys
6Marketing leader interviews
200+Targeted downloads
25Product demos
In their words
We should pay more and get the right talent for the job. Never get less skilled talent to execute your ABM strategy.
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Diptarup ChakrabortiVP Marketing, ZycusI am a huge fan of a calendarised ABM programme, and technology helps me with midcourse corrections and abortions of a particular line of thought.
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Satinder JunejaHead of Marketing, LTI
ABM Best Practices Report: India, 2018
- 100+ Surveys
- 6 Marketing leader interviews
- 200+ Targeted downloads
- 25 Product demos