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Resources

Experts view

Interviews with the leaders behind our research: what they built, what it cost them and what they would do differently.

Thought leader's perspective

AI in Manufacturing: Driving Digital Transformation and Intelligent Operations

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David Raab on How AI and CDP Can Unlock the Possibilities for Marketers

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Lloyd Mathias on the Positive Side of AI and the Importance of Data Privacy

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Scott Brinker's View on AI in Marketing and the Future of Martech

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Buyer's perspective

Optimising CRM and Marketing Automation for Effective Lead Generation and Engagement

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Patient Acquisition and Engagement: A Deep Dive into Digital Marketing Strategies in Healthcare

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Personalisation Beyond the Basics: How Kotak Life Engages Customers

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Real Estate Digital Marketing: Balancing AI, Personalisation, and Customer Trust

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Revolutionising Insurance Marketing: Automation, Personalisation, and Data-Driven Strategies at PolicyBoss

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Developing a Profound Understanding of Your Customer Needs and Carving Out Strategies Reflecting the Ambitions of Specific Customer Cohorts

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Vendor's perspective

What you should know before evaluating Marketing Automation

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Doing Mobile Video Right with Rajesh Pantina, InMobi

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Growth and challenges of eTutoring Industry in India

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