anaging businesses related to Information Technology has been a special focus in Karun’s career, and so his insight on how the unique offering of Faircent is leveraging the power of marketing automation, makes for some interesting reading:
Pradeep shares how the media house is using Marketing Automation Solutions (MAS) in its marketing strategy. Pradeep led pan-India corporate sales & marketing groups and has been instrumental in establishing Dainik Bhaskar as a premium media brand.
Kamini talks about the difference in the adoption pattern of Marketing Automation in Indian markets vs. US markets. She explains why the features of a MAS solution intended for B2C companies would differ from the features of automation solutions utilized by B2B players.
Being in charge of the omni channel marketing strategy formulation and execution involving tenets of channel-specific marketing for its contact center, branches, corporate and web channels; Varun is in the unique position to explain how marketing automation is benefiting PolicyBoss.com.
As someone who is responsible for new product launches and product roadmap at BPL Medical, Karthik shares his company’s marketing strategy and the extent to which marketing automation has been successfully implemented at BPL.
As someone who is driving traffic, consumer & product marketing initiatives across TIL’s web & mobile platforms, Pratik gives an insider’s view in an interview with Santosh Abraham, Founder & Lead Analyst at Research NXT, on the implementation of MarTech at Times Internet Limited.