Leveraging Digital & E-commerce to build an Iconic Brand

Leveraging Digital & E-commerce to build an Iconic Brand Harkirat Singh, Managing Director of Woodland, during his conversation with Santosh Abraham, Lead Analyst at Research NXT, shares the story of Woodland emerging as an Iconic adventure brand from India and how the use of CRM & Marketing Automation Tools has helped the brand to build an Omni-Channel […]

How to leverage Marketing Technology with agencies

Molly explains how Birla Sun Life is leveraging marketing technology with the help of agencies. She talks about the challenges faced while working with these agencies and reveals the best practices to overcome the barriers.

Policy changes leading to MAS adoption.

Policy changes leading to MAS adoption. Binu George, EVP at Asianet Cable Services, during his conversation with Santosh Abraham, Lead Analyst at Research NXT talks about the dynamic nature of the cable industry. He also explains how new TRAI regulations are going to change the complete structure of the TV cable industry and how marketing […]

Best Practices on product innovation with Marketing Technology

Abhishek explains how he has divided the total target customers into different categories on the basis of demography and behaviour. He shares the tools which he has adopted in his marketing strategy and the challenges he faced while implementing it.

How to measure Return on Investment (ROI) of MarTech

Veer has been in the internet and mobile industry for past 19 years. He shares his view on how Marketing Technology has evolved over the last 2 decades in India and When is it time for an organisation to should start measuring ROI of its Marketing Technology.

From Smart Analytics to Smart Basket, MarTech at Bigbasket

Meera talks about how her organization uses ATL in a big way for creating awareness & generating demand, but ultimately relies on the digital marketing team for the final leg i.e. conversions in the forming on placing orders online.