Leveraging Digital & E-commerce to build an Iconic Brand
Leveraging Digital & E-commerce to build an Iconic Brand Harkirat Singh, Managing Director of Woodland, during his conversation with Santosh Abraham, Lead Analyst at Research NXT, shares the story of Woodland emerging as an Iconic adventure brand from India and how the use of CRM & Marketing Automation Tools has helped the brand to build an Omni-Channel […]
What you should know before evaluating Marketing Automation
Anil explained the importance of the marketing automation platforms and things that a marketer should consider while evaluating MAS for the organization.
How to leverage Marketing Technology with agencies
Molly explains how Birla Sun Life is leveraging marketing technology with the help of agencies. She talks about the challenges faced while working with these agencies and reveals the best practices to overcome the barriers.
Policy changes leading to MAS adoption.
Policy changes leading to MAS adoption. Binu George, EVP at Asianet Cable Services, during his conversation with Santosh Abraham, Lead Analyst at Research NXT talks about the dynamic nature of the cable industry. He also explains how new TRAI regulations are going to change the complete structure of the TV cable industry and how marketing […]
Best Practices on product innovation with Marketing Technology
Abhishek explains how he has divided the total target customers into different categories on the basis of demography and behaviour. He shares the tools which he has adopted in his marketing strategy and the challenges he faced while implementing it.
Yes Bank, broadening the Vision of ‘less cash’ economy.
In this conversation with Research NXT, Amit explains the various digital initiatives taken up by YES BANK and how it has transformed the way the Banking has been done.
How to leverage Marketing Technology in lending business
Sachin he shares the best practices and challenges while implementing marketing automation in his organisation. Read on to know how Religare Finvest is managing the surge of technology in the business.
How to measure Return on Investment (ROI) of MarTech
Veer has been in the internet and mobile industry for past 19 years. He shares his view on how Marketing Technology has evolved over the last 2 decades in India and When is it time for an organisation to should start measuring ROI of its Marketing Technology.
From Smart Analytics to Smart Basket, MarTech at Bigbasket
Meera talks about how her organization uses ATL in a big way for creating awareness & generating demand, but ultimately relies on the digital marketing team for the final leg i.e. conversions in the forming on placing orders online.
How IT can help Sales and Marketing leverage technology?
Deepak defines his career goal to be fountainhead of future technology-based innovations and is fulfilling that in his current stint as the IT Business Partner, Sales and Marketing at Kellogg Company.
