B2C Marketing Automation Report: INDIA, 2017 – Snapshot
B2C Marketing Automation Report: INDIA, 2017 - Snapshot
Marketing Automation is one of the most discussed topics in the marketing circles. There is no doubt marketing automation can help organizations to efficiently scale up their sales & marketing efforts. With
B2C Marketing Automation Report, INDIA, 2017 – Pre-release
Before we started on the journey of creating this report, we went through resources which were available on MarTech (India) and realised that more focus is given on broader topics like digital marketing. During our discussions with industry associations, experts …
How Marketing Automation evolved in India?
How Marketing Automation evolved in India?
Santosh Abraham, Founder and Lead Analyst, Research NXT had a very insightful conversation with Kalpit Jain, CEO, Netcore. In this interview, Kalpit shared how his normal day at work pans out. He explained how
How to adopt and use different MarTech tools in tandem?
How to adopt and use different MarTech tools in tandem?
HDFC Life, one of India’s leading private life insurance companies, offers a range of individual and group insurance solutions. Santosh Abraham, Founder & Lead Analyst at Research NXT got talking
Leveraging Digital & E-commerce to build an Iconic Brand
Leveraging Digital & E-commerce to build an Iconic Brand
Harkirat Singh, Managing Director of Woodland, during his conversation with Santosh Abraham, Lead Analyst at Research NXT, shares the story of Woodland emerging as an Iconic adventure brand from India
What you should know before evaluating Marketing Automation
What you should know before evaluating Marketing Automation
In this discussion with Santosh Abraham, Lead Analyst at Research NXT, Anil explained the importance of the marketing automation platforms and things that a marketer should consider while evaluating MAS for the
How to leverage Marketing Technology with agencies
How to leverage Marketing Technology with agencies
Molly Kapoor has been in financial services for over 18-19 years. She started her career in 1999 with Birla Sun life, then went on to work with ICICI prudential for 8 to 9
Policy changes leading to MAS adoption.
Policy changes leading to MAS adoption.
Binu George, EVP at Asianet Cable Services, during his conversation with Santosh Abraham, Lead Analyst at Research NXT talks about the dynamic nature of the cable industry. He also explains how new TRAI regulations
Best Practices on product innovation with Marketing Technology
Best Practices on product innovation with Marketing Technology
In this discussion with Santosh Abraham, Lead Analyst at Research NXT, Abhishek elaborates on how he is managing marketing in a 21 year old innovative financial company. He explains how he has
Yes Bank, broadening the Vision of ‘less cash’ economy.
Yes Bank, broadening the Vision of ‘less cash’ economy.
Amit Shah has been instrumental in creating and strengthening the ‘YES BANK’ brand equity over the last eight years through an integrated Knowledge Banking approach. As Editor-in-Chief of CFO Insights –
