Mastering Digital Marketing Integration: Strategies for Consistency, Real-Time Optimisation, and Personalisation
Mastering Digital Marketing Integration: Strategies for Consistency, Real-Time Optimisation, and Personalisation
In this interview with Research NXT, Amitesh Baranwal, Digital Marketing Manager at SK Finance Ltd, discusses his journey in digital marketing, starting from his initial role to his current
Automate, Target, Win in 2024: How Marketing Automation Supercharges Your Campaigns
Campaign management in 2024 is a thrilling tightrope walk between creativity and data-driven precision. We all know the fundamental principles: target audience, omnichannel execution, and thorough measurement. But what separates a good campaign from a game-changer?
Social media, streaming services,
Marketing automation is not just a tool for efficiency but a driver of business success
"Marketing automation is not just a tool for efficiency but a driver of business success"
In this Research NXT Interview, Naresh Kumar, Member Leadership Staff at Zoho, discusses his journey within the organization, the opportunities with one-stop solutions, and the
Automation & Campaign Management
Explore current campaign management nuances and opportunities tailored to Indian market dynamics
The “Automation and Campaign Management Handbook for Functional Experts” is a comprehensive guide designed to empower businesses to streamline their marketing campaigns.
Created for the Indian
The State of Marketing Automation and Campaign Management Survey 2024
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Leveraging the Indian in-house GCC model to transform and enhance Digital CX
Leveraging the Indian in-house GCC model to transform and enhance Digital CX
Did you know that, according to McKinsey, over 75% of customers expect a highly personalized experience throughout their buying journey?
To meet this expectation, many global organizations have
Digital transformations in the post-pandemic scenario have accelerated the need to maintain a balance between the accurate delivery of strategic programs and tactical quick fixes
Digital transformations in the post-pandemic scenario have accelerated the need to maintain a balance between the accurate delivery of strategic programs and tactical quick fixes
In this Research NXT Interview, Vivek Veeraraghavan, SVP of Digital Transformation APAC at Northern Trust,
Developing a profound understanding of your customer needs and carving out strategies reflecting the ambitions of specific customer cohorts
Developing a profound understanding of your customer needs and carving out strategies reflecting the ambitions of specific customer cohorts
In this Research NXT Interview, Geetanjali Chugh Kothari, CMO of Future Generali India Life Insurance, talks about her journey in the
Transforming CX through GCC eBook
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How are Top Global Brands Tech-Enabling their Digital Customer Experience through the Indian GCC Model
Are you a global enterprise looking to upgrade your Digital CX game through the India shared service centers?
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2024 Outlook on Maturing Digital CX and the Role of Indian GCCs
2024 Outlook on Maturing Digital CX and the role of Indian GCCs
Indian Capability Units are pivotal in shaping the CX strategies of global enterprises. Indian GCCs/GBSs innovate and automate multi-functional business operations as strategic global capability centres, and insights
