WebEngage – Thought Leadership Content | Case Study
WebEngage is a full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels like Push, In-app, SMS, On-site Notifications,
Content Marketing Done Right: Trends and Best Practices Report
Content marketing continues to have a very impactful influence on the decision to purchase a company’s product or services. Marketers are increasingly using content marketing tactics, along with technology, to better engage with their buyers to educate, update, and guide
State of Consumer Engagement Report, GCC 2019
New-age consumers are evolving from being informed and aware buyers to being designers and creators of their user journeys. This massive shift is underway owing to consumers’ access to sophisticated digital technologies and on-demand data on products, services, brands, markets,
InsideView – ABM Campaign | Case Study
An award-winning research on the status of Indian ABM Market
InsideView needed to study the Indian market and understand ABM’s growth and best practices, and how it can have a significant impact
ABM Best Practices Report: India, 2018
In this report, we identified what you need to know to make the most of ABM efforts, and where you can find further opportunities for competitive advantage.
This research was conducted over two months during which we connected with more
Netcore – MQL Campaign | Case Study
Netcore was introducing their new brand identity and simultaneously launching their new AI-powered Multichannel Marketing Automation & Analytics Suite (Smartech). They wanted to supplement the occasion
B2C Marketing Automation Report: INDIA, 2017
A report that tracked the Implementation & Adoption of B2C Marketing Automation in India
This report aims to understand the adoption of MAS [Marketing Automation Solution] in Indian B2C organizations and identify the most commonly used features, drivers and restraints.
Rohit Srivastav on maintaining a delicate balance between marketing science and art for business growth
Rohit Srivastav on maintaining a delicate balance between marketing science and art for business growth
In this Research NXT Interview, Rohit Srivastav, the Head of Growth at Netcore Solutions, talks about his observations on the evolution of online-first brands’
Kalpit Jain, on embracing contextual engagement and personalization at scale.
Kalpit Jain, on embracing contextual engagement and personalization at scale.
In this Research NXT Interview, Kalpit Jain, the Group CEO of Netcore, talks about how the marketing world has evolved to embrace contextual engagement and personalization significantly. He
Lloyd Mathias on the positive side of AI and the importance of data privacy
Lloyd Mathias on the positive side of AI and the importance of data privacy
In this Research NXT Interview, Lloyd Mathias, Angel Investor, Business & Marketing Strategist, talks about his journey as a marketing leader across big-name brands, the
