Automation & Campaign Management
Explore current campaign management nuances and opportunities tailored to Indian market dynamics
The “Automation and Campaign Management Handbook for Functional Experts” is a comprehensive guide designed to empower businesses to streamline their marketing campaigns.
Created for the Indian
The State of Marketing Automation and Campaign Management Survey 2024
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Leveraging the Indian in-house GCC model to transform and enhance Digital CX
Leveraging the Indian in-house GCC model to transform and enhance Digital CX
Did you know that, according to McKinsey, over 75% of customers expect a highly personalized experience throughout their buying journey?
To meet this expectation, many global organizations have
Digital transformations in the post-pandemic scenario have accelerated the need to maintain a balance between the accurate delivery of strategic programs and tactical quick fixes
Digital transformations in the post-pandemic scenario have accelerated the need to maintain a balance between the accurate delivery of strategic programs and tactical quick fixes
In this Research NXT Interview, Vivek Veeraraghavan, SVP of Digital Transformation APAC at Northern Trust,
Developing a profound understanding of your customer needs and carving out strategies reflecting the ambitions of specific customer cohorts
Developing a profound understanding of your customer needs and carving out strategies reflecting the ambitions of specific customer cohorts
In this Research NXT Interview, Geetanjali Chugh Kothari, CMO of Future Generali India Life Insurance, talks about her journey in the
Transforming CX through GCC eBook
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How are Top Global Brands Tech-Enabling their Digital Customer Experience through the Indian GCC Model
Are you a global enterprise looking to upgrade your Digital CX game through the India shared service centers?
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2024 Outlook on Maturing Digital CX and the Role of Indian GCCs
2024 Outlook on Maturing Digital CX and the role of Indian GCCs
Indian Capability Units are pivotal in shaping the CX strategies of global enterprises. Indian GCCs/GBSs innovate and automate multi-functional business operations as strategic global capability centres, and insights
Going Beyond the Obvious Is an Approach for the Healthcare Sector in the Post-Pandemic Era
Going beyond the obvious is an approach for the healthcare sector in the Post-Pandemic Era
In this Research NXT Interview, Vineet Dwivedi, Global Head of Alcon Global Services, talks about his journey in the organization and the transformative role of
Tailored Digital Strategies to Address the Specific Needs of Each Business Division
Tailored digital strategies to address the specific needs of each Business Division
In this Research NXT Interview, Sharda Nenwani Gupta, MD & and CH (Country Head) of GBS Bayer India, talks about her journey in the organization and the transformative
Business Strategy Report Launch Event | 2021
Southeast Asia Response Guide - 2021
The Best of Business Strategies In The New Normal
