Did you know that, according to McKinsey, over 75% of customers expect a highly personalized experience throughout their buying journey?
To meet this expectation, many global organizations have begun upgrading their CMS systems to WEM solutions, which offer cross-channel content delivery and user behavior data for personalized experiences. However, simply upgrading to WEM solutions was not enough to align digital touchpoints with traditional channels. That’s why the introduction of DXPs has been so important as a DXPs offers digital CX enhancements, generating insights, leads, and real-time sales actions to help businesses deliver exceptional customer experiences.
A DXP is a one-stop-shop for managing all brand engagement activities. It provides actionable insights for different departments to make informed decisions and take contextualized actions. With a DXP, businesses can streamline digital operations and drive growth.
So, how do in-house Global Capability Centers leverage DXPs to transform digital CX?
That’s what this eBook explores: it provides an in-depth analysis of DXPs’ potential and how multinational enterprises are utilizing them in their digital transformation journeys to enhance digital CX. It sheds light on the scope of DXP and its impact on businesses by discussing the in-house GCC models that are currently leveraging it.
EPAM (a Sitecore implementation partner) sponsors this initiative, and Bamboo Reports (a ResearchNXT product) provides insights on Indian GCCs.
What can you expect from the eBook?
Our report also includes a bonus section that offers insightful tips from Key Opinion Leaders on how to effectively utilize technology to drive digital transformations and improve customer experience. By reading our report, you will gain valuable peer insights backed by real-world use cases that you can apply to your own business.
The conclusion of the white paper is marked by a compelling case study featuring Sitecore/ EPAM within a relevant industry context, illustrating practical applications of the strategies discussed throughout the document.
Research NXT offer’s custom engagement solutions based on high-quality research to business and marketing leaders. We have an amazing track record of conceiving & delivering projects which add long-term, tangible value to our clients.
