David Raab on how AI and CDP can unlock the possibilities for Marketers
David Raab on how AI and CDP can unlock the possibilities for Marketers
In this Research NXT Interview, David Raab, the founder of the Customer Data Platform Institute, who is also a marketing technology expert, an independent consultant
Artificial Intelligence: What can Business Professionals Expect in 2020?
From Smart Analytics to Smart Basket, MarTech at Bigbasket
There is no doubt that Artificial Intelligence is the future of the world, and it will eventually seep into our lives in all sorts of ways. AI will drive the economy
Personalization and In-the-moment messaging for B2C Marketers
Personalization and In-the-moment messaging for B2C Marketers
In this Research NXT Interview, the CEO of WebEngage, Avlesh Singh, talks about how brands can engage with customers using personalized and in-the-moment content. He ordains out how a single view of customers
Evolution of Content Marketing in India
Evolution of Content Marketing in India
Marketing has been using content throughout the entirety of its history in order to drive customer attention to their campaigns and their related elements. However, the fact that the product or service for which
Ranjit Behra on Content Marketing in a Leading FinTech Company
Ranjit Behra on Content Marketing in a Leading FinTech Company
Ranjit Specializes in Digital Marketing Product Management, Social Media, paid and organic search space. He has a vast experience in wealth management space and on Emission trading market. Before BankBazaar
How to Combine your Social Media and Content Marketing
How to Combine your Social Media and Content Marketing
Private communication mediums have come a long way since the origin of smoke signals and pigeon mail, but the essential value has persisted as the same – human connection. Fast forward
An Insight into RateGain’s Content Marketing Strategy
An Insight into RateGain’s Content Marketing Strategy
In this Research NXT Interview, the Chief Revenue Officer at RateGain, Apurva Chamaria, talks with Santosh about how content marketing efforts and use of technology evolved over the years. He also gives
How Content Marketing Impacts Your SEO Strategy
An Insight into RateGain’s Content Marketing Strategy
A perfect blend of Content Marketing and SEO strategies could give an overwhelming CTR. The overriding factor is to maintain that “perfect blend”, in keeping with current trends and scenarios. It is important
Best Practices for Your 2019 Content Marketing Strategy
Best Practices for Your 2019 Content Marketing Strategy
As the digital marketing industry is constantly shifting, so is the need for content marketing as an essential baseline niche of it. Frankly speaking, content is the medium through which brands can
Content Marketing and CRM: The Keys to Boost Email Campaigns
Content Marketing and CRM: The Keys to Boost Email Campaigns
In today’s age, CRM – Customer Relationship Management is arguably the most significant part of the day-to-day workings of any company. Customers give any company it’s value, recognition and reputation.
