Top 5 Cloud Computing Trends that India Needs to Know
Cloud computing is a busy space in India and globally due to the pandemic-instigated adoption growth across businesses. Gartner says that end-user spending on cloud services will see double-digit growth
From Smart Analytics to Smart Basket, MarTech at Bigbasket
There is no doubt that ArtificialIntelligence is the future of the world, and it will eventually seep into our lives in all sorts of ways. AI will drive the economy
Marketing has been using content throughout the entirety of its history in order to drive customer attention to their campaigns and their related elements. However, the fact that the product or service for which
How to Combine your Social Media and Content Marketing
Private communication mediums have come a long way since the origin of smoke signals and pigeon mail, but the essential value has persisted as the same – human connection. Fast forward
An Insight into RateGain’s Content Marketing Strategy
A perfect blend of Content Marketing and SEO strategies could give an overwhelming CTR. The overriding factor is to maintain that “perfect blend”, in keeping with current trends and scenarios. It is important
Best Practices for Your 2019 Content Marketing Strategy
As the digital marketing industry is constantly shifting, so is the need for content marketing as an essential baseline niche of it. Frankly speaking, content is the medium through which brands can
Content Marketing and CRM: The Keys to Boost Email Campaigns
In today’s age, CRM – Customer Relationship Management is arguably the most significant part of the day-to-day workings of any company. Customers give any company it’s value, recognition and reputation.
While implementing a content marketing strategy, it does not matter if you are getting started or an established player. Your website is vital for the plan. Creating good content takes more time than
Account Based Marketing Essentials: Steps to Define your Key Accounts
There is a no denying the fact that understanding your buyers helps you to sell more. The more you know about them and their needs, the easier it is to
How to implement an effective Account Based Marketing Strategy
The concept of Account Based Marketing (ABM) emerged in the early 2000s, but it has recently attracted marketers’ attention with its effectiveness. The growth in the decision-making, team’s size and misalignment